Responsibilities

• Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem.
• Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.
• Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.
• Focus on programmatic innovation and be a champion for the program.
• Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.
• Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.
• Review of new solutions and partners as applicable.
• Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the Programmatic channel.
• Supports programmatic adoption across the agency.
• Updates SME on new developments across advertiser operating models.