Responsibilities

• The Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals.
• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client
• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
• Effectively presenting strategic and tactical plans to clients, staff, and internal teams
• Provide regular insight and training to challenge and develop junior team members
• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization
• Understanding of business concepts and client objectives to identify campaign expansion opportunities
• Manage the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
• Digital team leadership in managing the Digital team to ensure daily operations & digital deliverables are met

Requirements

• Must have strong cross platform Digital Buying & Campaign management & evaluation fundamentals & foundational knowledge, particularly across all Digital platforms - Display, Programmatic, Search & Social
• Experience in planning, buying & campaign management across Digital Display/OLV, Programmatic, Social & Search
• ‘Hands on in platform’ knowledge & experience of Digital Display, Programmatic, Search & Social Investment & activation to provide guidance to Digital direct reports
• Good project management & time management skills to ensure all client deliverables are delivered within agreed timelines; ability to forward plan campaign workflow & resources to manage Digital team bandwidth & client deliveries
• Attention to detail & strong accuracy rates as the final QA check of the Digital Team’s work product outputs
• Good communication & storytelling skills with the ability to tell a clear & cohesive story with OMD’s POV