Own the demand generation engine and ABM programs to drive qualified pipeline and bookings from pharma brand teams, agencies, and biotech advertisers.

• Growth Engine: Define and execute the demand-gen strategy, pipeline targets, and CAC payback across marketing-sourced and influenced opportunities.
• Campaign Operating System: Launch playbooks, templates, channel SLAs, and reporting cadences that scale with product launches and brand campaigns; define the experimentation roadmap with budget decisions.
• Cross-Functional & Events: Partner with Product Marketing, Content, BD, and Sales to translate positioning into campaigns; lead pharma events and integrated product-launch demand across paid, lifecycle, and field activation.
• Accountable for ABM targeting and segmentation across top pharma advertisers and key holding company agencies.
• Own pipeline coverage, conversion rates, CAC, and CAC payback; report monthly on contribution to new business opportunities and bookings.
• Define the experimentation roadmap across paid, lifecycle, and content channels with documented win rates and budget reallocation decisions.
• Partner with Product Marketing, Content, BD, and Sales to translate positioning into campaign briefs and ensure SDR follow-up converts inbound demand into qualified pipeline.
• Partner with Marketing Ops on attribution, lead routing, and platform strategy across HubSpot, Salesforce, ABM tooling, and paid media platforms.
• Lead conference and event marketing strategy across priority pharma and HCP marketing events, including pre-event, on-site, and post-event programs.
• Drive awareness and demand for product launches through integrated campaigns spanning paid media, content, lifecycle, and field activation.

• Bachelor\'s degree in Business, Marketing or related field, or equivalent work experience
• 8+ years of B2B demand generation experience, including 3+ years owning a pipeline number at a SaaS, media, or healthcare company.
• Track record running integrated campaigns targeting enterprise buyers with 6+ month sales cycles and multiple stakeholders.
• Hands-on expertise across paid search, paid social (LinkedIn especially), lifecycle and email marketing, and website conversion optimization.
• Hands-on experience with HubSpot and Salesforce.
• AI fluency required. You actively use AI tools to scale content production, analysis, and campaign workflows.
• Comfortable in spreadsheets and BI tools. You can pull pipeline reporting, identify what\'s working, and make budget reallocation decisions without waiting for Ops.
• Experience partnering with Sales leadership and influencing executive stakeholders on pipeline strategy and resource allocation.
• Fluency in pharma marketing, HCP audiences, and the agency ecosystem.

• Career changing opportunity to help build a healthcare startup with an exponentially growing viewership
• Make a direct impact in the growth of the company
• Be a part of a company that is beloved by doctors and improves patient care every day