Director of Demand Generation (US)

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 1 month ago

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Job Summary

Omnichannel demand engine ownership across paid, organic, community, events, field marketing, and partnerships to accelerate enterprise pipeline with strong attribution and Sales alignment.

  • Own high-leverage growth plays for the Salesforce DevOps and developer ecosystem.
  • Set benchmarks, tighten reporting, and improve campaign-to-opportunity conversion.

Job Description

  • Own and accelerate omnichannel demand strategy across paid media, organic, community, events, field marketing, and ecosystem partnerships
  • Drive net-new qualified enterprise pipeline aligned to ICP accounts
  • Strengthen campaign architecture, segmentation, and targeting precision
  • Introduce high-leverage growth plays relevant to the Salesforce DevOps and developer ecosystem
  • Improve campaign-to-opportunity conversion and channel efficiency
  • Establish clear performance benchmarks, reporting rigor, and pipeline visibility
  • Partner closely with Sales leadership to align on target accounts and revenue goals
  • Lead and mentor the demand team toward experimentation, accountability, and performance
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Flosum

Flosum is the only Salesforce-native, all-in-one governance platform built for enterprise scale.Securely built on the Salesforce platform, Flosum helps Fortune 100 companies accelerate digital transformation on Salesforce - safely, quickly, and with measurable ROI. From secure CI/CD and compliance automation to backup, governance, and AI-driven productivity, Flosum enables teams to ship faster and stay secure without ever leaving the Salesforce ecosystem."Cargill has a complex organizational structure and Flosum was able to fully grasp and assist in managing the complexity while planning for future scale.”- Paul Kobs, Global Salesforce Portfolio Owner, Cargill“The platform gave us clear instructions on how we can back up. It was a step-by-step guided workflow. We tried removing data on a regular basis which is the daily restoration process. We also tried weekly backups that were the level of depth to which we can actually store information. Everything went flawlessly.”- Rajith Medagani, Director, Brand Support Solutions, Hilton

Founded in 2013
Silicon Valley, California, USA
85 employees (7 in marketing)

Traffic Signals

Monthly Visitors
88.7K
Monthly Google Ads Budget
$70.8K
Traffic Source Mix
Search
44.4%
Direct
39.7%
Referral
8.9%
Social
5.4%
Paid
1.4%

Headcount Trend

Current headcount: ~85

Marketing Team

Marketing Team Size
5 (6% of company)

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