Responsibilities

• Develop and own the comprehensive demand generation strategy aligned to company growth objectives, revenue targets, and go-to-market priorities
• Lead full-funnel demand generation efforts across awareness, engagement, conversion, and pipeline acceleration
• Translate business goals into scalable, measurable marketing programs that drive qualified pipeline and revenue growth
• Establish quarterly and annual demand targets, forecasts, and performance benchmarks
• Plan, execute, and optimize integrated, multi-channel demand generation campaigns including digital, email, paid media, events, webinars, and account-based marketing (ABM) initiatives
• Partner with Content, Brand, Product Marketing, and Events teams to deliver cohesive, on-brand campaign experiences
• Drive continuous experimentation and testing (A/B testing, messaging, channels, offers) to improve conversion rates and ROI
• Ensure timely execution of campaigns while managing multiple priorities and deadlines
• Work closely with Sales leadership to align on lead definitions, pipeline stages, service-level agreements (SLAs), and revenue goals
• Optimize lead scoring, routing, and nurturing programs to improve lead quality and sales efficiency

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field required; master’s degree preferred
• 10+ years of progressive experience in B2B marketing, with a strong focus on demand generation, growth marketing, or revenue marketing
• 5+ years of experience in a senior or leadership role with responsibility for demand strategy, pipeline performance, and cross functional alignment
• Proven experience designing and executing full-funnel demand generation programs that drive qualified leads, pipeline growth, and revenue impact
• Hands-on experience with marketing automation platforms (HubSpot) and customer relationship management (CRM) systems; Salesforce strongly preferred
• Demonstrated expertise in data-driven marketing, attribution modeling, funnel analysis, and performance reporting
• Experience partnering closely with Sales teams on lead management, account-based marketing (ABM), and pipeline acceleration initiatives
• Background in B2B technology, SaaS, financial services, or a related industry preferred
• Experience managing budgets, forecasting results, and optimizing spend across channels
• Familiarity with digital marketing channels including paid media, email marketing, content syndication, events, and webinars
• Certifications in inbound marketing, marketing automation, or demand generation disciplines a plus