Director, Demand Generation

San Francisco, CA (On-site)

$150K/yr – $180K/yrDirector/Executive7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own a multi-channel demand-gen engine and an AI-powered content factory for a B2B SaaS in waste logistics, with ICP-driven targeting and daily list handoffs to sales.

Growth Engine Ownership: Drive >40% net-new pipeline and 3x inbound MQLs across SEO, content, paid, ABM, and events.
AI Content & ICP tooling: Build scalable programmatic SEO, automated ICP research, and AI-assisted production.
Lifecycle & Site Leadership: Own website, stories, launches, and conversion experiments with GTM collaboration.

Job Description

Own demand generation across SEO, content, paid search and social, programmatic, ABM, partner and co-marketing, and events to drive meaningful pipeline growth.

Growth Engine Ownership: Lead a multi-channel demand-gen program delivering >40% of net-new pipeline and 3x inbound MQLs.
AI-Driven Content Engine: Build scalable programmatic SEO, automated ICP research, and AI-assisted content production.
ICP Targeting & Execution: Map US/Canada hauler ICP, enable non-form lead IDs, retargeting, and account-level scoring with daily clean lists for BDRs/AEs.
Site & Launch Ownership: Own website, blog, customer stories, and product launches; partner on conversion experiments and landing pages.
Narrative & SEO Real Estate: Position TrashLab as AI-native alternative to incumbents and own core keyword footprint.