Responsibilities

• Own Demand Strategy: Design and execute Supio's full-funnel demand generation strategy — from awareness through pipeline creation — across digital, ABM, and outbound programs.
• Build the Infrastructure: Own the demand gen stack end-to-end. Build complex HubSpot workflows, operationalize Clay enrichment pipelines, and turn Gong conversation intelligence into sharper messaging, scoring, and follow-up.
• Run Signal-Based Motions: Turn intent data, technographic signals, and behavioral triggers into timely, high-conversion outreach. Pair signals with the right content at the right stage.
• Architect ABM Programs: Run ABM motions targeting key segments in the personal injury legal market — from 1:1 enterprise plays to 1:many scaled campaigns.
• Drive Content Demand: Lead webinars, third-party syndication, and AI-assisted content mapping — using existing assets and LLM workflows to surface what a prospect needs to see next, not just what's easiest to produce.
• Instrument the Funnel: Build reporting dashboards, define MQL-to-pipeline attribution, and bring actionable insights to leadership.
• Deploy AI Agents: Stand up AI agents and automation across marketing ops to increase program velocity and remove manual bottlenecks. Using AI to scale demand programs is encouraged and expected.
• Connect Across GTM: Partner shoulder-to-shoulder with field sales, field marketing, and RevOps on territory strategy, account-level pipeline goals, lead routing, and attribution. You are the connective tissue across all three.

Requirements

• 7+ years in demand generation, minimum of 2 years leading the function at a B2B SaaS company.
• Deep hands-on expertise in the modern GTM stack — you've built and owned complex HubSpot workflows, operationalized Clay pipelines at scale, and pulled real intelligence out of Gong.
• Built and run ABM programs end-to-end, from target account selection through multi-touch orchestration to closed revenue.
• Working fluency in signal-based marketing — intent data, technographic signals, and behavioral triggers — and have used them to drive real pipeline.
• Comfortable using AI agents, prompt workflows, and LLM-driven automations to scale programs, personalize at volume, and sequence content intelligently across the buyer journey.
• Led content demand programs — webinars, syndication, AI-assisted content mapping — and know how to make existing libraries work harder.
• Bring analytical rigor: you can build a funnel model, own an attribution framework, and tell a compelling story with data.
• Work shoulder-to-shoulder with field sales, field marketing, and RevOps — experience partnering with RevOps on CRM architecture, lead routing, scoring models, and attribution frameworks is required.
• Have a builder's mentality — you're energized by standing up new systems, not just optimizing what already exists.

Preferred

• Experience marketing to legal, healthcare, or other regulated professional services verticals.
• Familiarity with the personal injury law firm buyer — their workflow, pressures, and what earns their attention.
• Prior experience at a high-growth startup where you built GTM infrastructure from scratch.