Responsibilities

• The Pipeline: You set the strategy and drive execution across paid, lifecycle, and content. If it turns a lead into revenue, it’s under your purview.
• Full-Funnel Architecture: You’ll design the journey, ensuring lead routing and MQL quality are seamless (pun intended) from the moment someone raises their hand.
• The Nurture Infrastructure: You’ll manage the "brain" of our operation—segmentation, lead scoring, and behavioral automation. Whether it’s Customer.io or Salesforce, you know these tools inside out.
• Efficiency & CRO: You’ll live in the data (CAC, ROAS, CPL) and run a rigorous CRO program. You’ll test landing pages, ad creative, and email flows—scaling the wins and killing the darlings.

Requirements

• A B2B SaaS Veteran: You have 5+ years in growth or performance marketing with the pipeline numbers to prove it.
• A "Sales-First" Marketer: You’ve earned the respect of sales teams before. They don't roll their eyes when you walk in; they ask how they can help.
• Technical & Analytical: Tools like Segment, Amplitude, and Customer.io are how you think, not just software you’ve used.
• An Agency Connoisseur: You know how to push agencies to deliver their best work and you can spot "fluff" from a mile away.
• Data-Driven, Not Ego-Driven: You test constantly and let the data decide the winner.
• Experience: 5+ years of high-octane growth or performance marketing, specifically within B2B SaaS or high-growth tech environments.
• The Stack: You are an expert across paid channels and have deep hands-on experience with automation (Customer.io, HubSpot, Marketo) and analytics (Segment, Amplitude).
• The Playbook: You have a proven track record of scaling multi-channel campaigns and a granular understanding of funnel metrics.
• Communication: You can translate "marketing-speak" into "revenue-speak" for everyone from an SDR to the CEO.
• Bias for Action: You’d rather test, fail, and iterate in a week than spend a month planning for "perfect."

Nice To Have

• A B2B SaaS Veteran: You have 5+ years in growth or performance marketing with the pipeline numbers to prove it.
• A "Sales-First" Marketer: You’ve earned the respect of sales teams before. They don't roll their eyes when you walk in; they ask how they can help.
• Technical & Analytical: Tools like Segment, Amplitude, and Customer.io are how you think, not just software you’ve used.
• An Agency Connoisseur: You know how to push agencies to deliver their best work and you can spot "fluff" from a mile away.
• Data-Driven, Not Ego-Driven: You test constantly and let the data decide the winner.