Director, Demand Generation at Prosci | USA | $150K/yr – $190K/yr

Prosci

Director, Demand Generation

USA (Remote)

$150K/yr – $190K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross‑functional demand gen and ABM orchestration that moves enterprise opportunities from awareness to revenue, with strong emphasis on global standards, pipeline acceleration, and sales/RevOps alignment.

Growth Infrastructure: Build global ABM and campaign playbooks, standardized measurement, and shared processes across Brand, Content, Product Marketing, and Digital Experience.
Demand Generation: Lead end‑to‑end programs across multiple channels, optimizing lead quality, lead-to-registration, and conversion rates with data‑driven experimentation.
Sales & Ops Alignment: Partner with Sales and RevOps to prioritize enterprise growth, accelerate opportunity progression, and improve account penetration through coordinated marketing activities.

Job Description

Responsibilities

Develop quarterly and annual demand generation plans aligned with business and marketing objectives.
In partnership with RevOps develop and execute a global ABM strategy, leading integrated campaigns.
Build repeatable campaign processes and best practices that improve speed, consistency, and performance.
Manage campaign calendars, priorities, and resource alignment across marketing functions.
Establish clear reporting and processes to establish a global standards for Prosci
Partner with Sales and RevOps to support enterprise growth priorities.
Develop and execute account-based and account-engagement programs for target organizations.
Improve buying-group engagement and opportunity progression through coordinated marketing activities.
Support pipeline acceleration initiatives throughout the sales cycle.
Collaborate with Sales leadership to identify opportunities for increased account penetration and expansion.

Requirements

10+ years of progressive B2B marketing experience.
5+ years leading demand generation, growth marketing, or revenue-focused marketing teams.
Experience supporting both digital/self-service and enterprise sales motions.
Demonstrated success driving qualified pipeline growth in a B2B environment.
Experience leading integrated campaigns across multiple channels.
Strong understanding of marketing automation, CRM systems, and modern demand generation practices.
Experience partnering closely with Sales and RevOps teams.
Strong analytical, strategic, and business acumen.
HubSpot experience
Salesforce experience

Preferred

Experience in professional services, training, consulting, SaaS, leadership development, or enterprise education environments.
Experience with Account-Based Marketing (ABM) programs.
Global marketing experience.
Experience working with HubSpot and Salesforce ecosystems.
Experience marketing to both individual buyers and enterprise decision-makers.

Benefits

comprehensive wellness benefits, including generous flexible paid time off, holidays and volunteer time
medical, dental, vision, long-term and short-term disability programs
life insurance
pet insurance
401k with company matching
access to LinkedIn Learning
mostly virtual culture with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource groups, and to meet up with team members at in-person local or market-wide events.

Prosci

4.1 Glassdoor

Since our founding in 1994, Prosci has been laser-focused on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped Fortune 100 companies thrive.We are passionate, research-based, and results-focused. Whether you’re within government, a growing enterprise or a multinational with offices around the world, we can help you make the most of change. From training to enterprise-level counsel, our purpose is to create a world where change is done right.We are headquartered in Fort Collins, Colorado, with regional offices in Canada, Mexico, Brazil, Colombia, Chile, the United Kingdom, Denmark, Belgium, France, Spain, Australia, Singapore, Italy, Luxembourg, the Netherlands, and Switzerland, plus more than 30 certified Prosci Partners around the globe. Prosci is continually expanding directly and through its partner network to ensure change success for clients no matter where they are located. From training to enterprise-level counsel, our purpose is to create a world where change is done right.

Founded in 1994

Fort Collins, Colorado, USA

553 employees (52 in marketing)

www.prosci.com

89% recommend to a friend

87% CEO approval