Responsibilities

• Design and execute multi-channel demand generation campaigns (email, paid search, display, social, content syndication) targeting decision-makers in construction, mining, and power
• Collaborate with GTM Market Managers to align campaigns with segment-specific goals (fleet utilization, service contracts, aftermarket sales)
• Amplify trade shows, demo days, and sponsorships through digital channels
• Leverage OEM co-marketing funds for co-branded demand generation campaigns
• Manage paid media campaigns across Google Ads, LinkedIn, trade media platforms, and retargeting networks
• Oversee company presence on social media platforms, ensuring alignment with brand and GTM messaging
• Work with brand & communications to ensure consistent storytelling and positioning in all digital content
• Manage marketing automation workflows (e.g., HubSpot) to nurture prospects and re-engage existing customers

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• Masters degree or MBA is a plus
• 6+ years of experience in digital marketing and demand generation, preferably in B2B or industrial sectors
• Strong knowledge of marketing automation (Pardot, Marketo, HubSpot) and CRM (Texada, MS Dynamics)
• Proven success in developing campaigns that drive measurable pipeline and revenue impact
• Experience managing integrated campaigns and account-based marketing (ABM)
• Strong analytical skills with ability to translate data into actionable insights
• Knowledge of working with OEMs, channel partners, or dealership models a plus