Responsibilities

• Own the Demand Generation Strategy
• Develop a comprehensive view of our funnel, channel mix, martech stack, and team capabilities, and bring a clear strategic point of view within your first 30 days
• Design a modern demand generation system that balances inbound (organic search, content, brand), outbound (Growth Manager-led account engagement), and emerging channels (dark funnel, community, partner amplification, AI discoverability)
• Deploy ABX as a precision tactic — applied to the right ICP segments at the right time as part of a broader channel strategy
• Own pipeline contribution targets and the metrics framework that tracks them honestly: real pipeline
• Manage relationships with our paid media agency, web developer, and other 3rd parties as needed
• Lead and Enable the Growth Manager Team
• Directly manage and develop our established Growth Manager (SDR) team through coaching, skill development, and performance management
• Equip Growth Managers with high-quality sequence infrastructure, messaging playbooks, and account targeting frameworks. Position outbound as one powerful component of a multi-channel pipeline engine, evolving the team’s operating model as inbound and brand-sourced demand grows
• Partner closely with Sales leadership on ICP, territory coverage, handoff criteria, and pipeline quality feedback loops

Requirements

• 7+ years of B2B SaaS demand generation experience, with at least 2 years in a senior or leadership role
• Demonstrated experience building or scaling a demand generation function. Direct experience managing SDR/BDR teams, including enablement, sequencing, and performance management
• Strong command of modern demand generation theory: buyer-driven journeys, dark funnel dynamics, intent signals, pipeline velocity, and multi-touch attribution
• Fluency across the full channel mix — paid, organic, outbound, events, email — with informed opinions about what each channel is good for and when
• Data literacy: comfortable pulling your own reports, building dashboards, and telling the pipeline story in numbers
• Track record of building pipeline and program revenue in an enterprise (deal size $100K+, long sales cycle) environment
• A team player - we’re a small, all-hands-on-deck kind of team who work closely and collaboratively to meet our goals
• Excellent communication and organization skills that enable you to succeed in a fast-paced, team-based environment.
• Strongly Preferred: Experience in EdTech, HR Tech, or enterprise SaaS with complex buying committees and multiple stakeholder personas
• Hands-on experience with HubSpot, Salesforce, ZoomInfo, and at least one ABX/intent platform (6sense, Demandbase, PathFactory, or similar)

Nice to have

• Experience in EdTech, HR Tech, or enterprise SaaS with complex buying committees and multiple stakeholder personas
• Hands-on experience with HubSpot, Salesforce, ZoomInfo, and at least one ABX/intent platform (6sense, Demandbase, PathFactory, or similar)
• Experience managing or contributing to brand and thought leadership programs alongside demand generation
• Familiarity with AI’s impact on organic search and content discoverability, and how to adapt content strategy accordingly

Benefits

• A collaborative work environment
• Fun remote social events
• Annual in-person all-company meeting
• Paid Parental Leave
• Flexible vacation days
• Comprehensive health care coverage
• Phone, internet & work-from-home reimbursements