Responsibilities

• Drive the evolution of the U.S. demand generation function, implementing best practices, new technologies, and data-driven processes
• Manage and mentor a high caliber team, fostering a culture of accountability, innovation, and continuous improvement
• Develop and execute integrated marketing programs that deliver qualified US pipeline and follow-on revenue growth
• Define annual and quarterly demand generation strategies aligned with corporate objectives and regional goals, ensuring proper execution and measurement
• Partner with the broader Marketing organization, Sales, Product Marketing, Business Intelligence/Business Systems and Revenue Operations to ensure seamless execution and alignment
• Leverage analytics to measure campaign effectiveness, optimize ROI, and report on KPIs to senior leadership
• Test new channels for growth and optimize based on analysis
• Ensure U.S. events are a both focused on brand growth/awareness as well as consistent pipeline drivers working together with Sales on follow up
• Lead organizational and process changes to enhance efficiency and scalability within the demand generation function

Requirements

• A bachelor’s degree in marketing or other related field
• 7+ years in B2B marketing, with 5+ years in demand generation leadership
• Hands-on experience with owning overall campaign execution and pipeline acceleration leading to marketing-sourced revenue for a specific segment
• Proficiency in marketing automation (Marketo, HubSpot) and CRM (Salesforce)
• Strong quantitative and analytical skills with ownership of translating data into actionable changes that improve results
• Effective organizational skills with the ability to prioritize team’s time and maintain good judgment in a fast-paced environment
• Extraordinary ability to project manage teams’ workloads and priorities while being held accountable to a global team’s processes and workflows
• Ability to see, manage to and create programs that accelerate the big picture view of our marketing strategy, and translate those for your team
• Strong collaboration and communication skills
• Ability to manage budgets and report on KPIs

Preferred

• Culture Agility. Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
• AI Readiness. Curiosity and willingness to use AI and emerging technologies to elevate your work and deliver smarter outcomes

Benefits

• Meaningful Purpose. Your work helps organizations operate with integrity and protect their people—at a scale few companies can match.
• High-Performance Environment. We move with urgency, set ambitious goals, and expect excellence. You’ll be trusted with real ownership and supported to do the best work of your career.
• Candid, Supportive Culture. We communicate openly, challenge ideas—not people—and value teammates who embrace bold thinking and continuous improvement.
• Growth That Matters. You can count on authentic feedback, strong accountability, and leaders invested in your success so you can achieve real growth.
• Rewards for Results. We provide clear, competitive compensation designed to recognize measurable outcomes and real impact.