Responsibilities

• Maximize marketing's impact on core commercial outcomes—driving net-new ARR, expanding initial Average Deal Size (ADS), and increasing customer lifetime value (LTV)—by owning the global demand generation strategy and continuously optimizing the funnel through cross-channel campaigns, ABM programs, and personalized customer journeys
• Orchestrate cross-functional alignment with Content, Communications, and Product Marketing to ensure message creation directly fuels the ABM engine and wider business initiatives
• Own internal advocacy for, education of, and reporting on account-based marketing, digital marketing, and demand generation efforts; ensuring stakeholders understand and are aligned with its strategy, goals, and impact
• Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEM, AEO, GEO, and emerging digital channels
• Manage and allocate the digital marketing budget effectively, ensuring strategic investment in channels that support scalable, future-ready marketing initiatives and drive measurable impact
• Manage the digital marketing for stand-alone branding initiatives, content-led campaigns, product go-to-markets, and live/virtual events & webinars
• Partner with Revenue and Marketing Operations to track and report marketing performance, overseeing the collection of performance data and analysis
• Report on results and provide optimization recommendations to the broader commercial team
• Manage current vendor relationships and oversee new vendor research, trial implementation, and selection processes
• Ensure that project milestones are met and adhere to approved budgets.

Requirements

• 8+ years of marketing programs experience, B2B demand generation experience preferred
• Analytical mindset with the ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence, and ROI
• Experience with CRM (Salesforce.com) and marketing automation (Marketo) systems
• Experience with Google Analytics, Google Ads, LinkedIn Ads, and additional Martech tools
• Experience with ABM tools like Demandbase, 6sense, or Adroll ABM (formerly Rollworks)
• Proven ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment.
• Highly organized, with great attention to detail and deadline-driven
• Self-starter and a team player
• Excellent interpersonal skills, writing skills, and the ability to work effectively with people at all levels

Preferred

• Experience in the SaaS and/or ad tech industry is a significant plus.

Benefits

• Work-Life Balance: Open Paid Time Off (PTO) , Flexible schedule , Company holidays , 12 weeks of paid parental leave (after 6 months of employment)
• Total Rewards: Competitive salary , Full benefits package starting on your first day , Referral bonuses , Recognition awards , 401(k) with company match , Company HSA contribution up to $2,400
• Comprehensive Benefits: Medical/Dental/Vision/Pharmacy , Health Savings Account (HSA)/Flexible Spending Account (FSA) , Mental health support , Life & Disability insurance , Family planning & fertility benefits , Pet insurance , Legal & ID theft protection , Retirement planning , Medicare assistance , Employee Assistance Program (EAP), Professional training/Tuition reimbursement
• Wellness Focus: Eligible employees get up to 100% company paid annual subscriptions to Peloton, Maven Clinic, BetterUp Care, Walkingspree, Bikeshare (Divvy in Chicago/Citibike in New York), Wellness Seminars (physical, mental, financial, social) as well as opportunities to compete in companywide health challenges with prizes
• Award-Winning Company Culture: Professional development with a dedicated Talent Development team , Employee Resource Groups (ERGs) , Philanthropy & awareness programs , Mentorship programs, In-office and virtual events & celebrations , Various volunteer & donation opportunities, Innovative and collaborative work environment
• For hybrid employees in NYC and Chicago : Enjoy fresh bagels and company-paid lunches in-office twice a week