Responsibilities

• Own the end‑to‑end demand generation strategy for a professional services sales model
• Design and execute integrated campaigns that support long buying cycles, multiple stakeholders, and high‑consideration decisions
• Build marketing lists through a mix of: Paid media, Content‑led demand, Thought leadership amplification Events, webinars, and field‑supported programs
• Partner closely with Sales and Practice Leaders to align campaigns with priority industries, service lines, and strategic initiatives
• Own strategy and execution for Google Ads / AdWords, including: High‑intent keyword and service‑line targeting, Retargeting and account‑based audience development, Conversion‑focused landing pages
• Manage paid social advertising, with a strong emphasis on LinkedIn
• Understand how to position expertise, credibility, and trust through paid channels rather than transactional offers
• Optimize spend based on downstream performance, including pipeline creation and sales engagement
• Own the full lifecycle marketing strategy, from first touch through opportunity creation and ongoing engagement
• Design and maintain email drip and nurture programs tailored to: Long consideration cycles, Multiple buyer personas, Different service lines and industries

Requirements

• 7–10+ years of B2B marketing experience, with strong experience in professional services (consulting, advisory, legal, accounting, financial services)
• Proven success building pipeline through long, multi‑stakeholder buying cycles
• Deep, hands‑on expertise with HubSpot (Marketing Hub + CRM) or similar CRM systems such as Salesforce, etc.
• Strong understanding of Paid search (Google Ads / AdWords)
• Strong understanding of Paid social (especially LinkedIn)
• Strong understanding of Email drip, nurture, and lifecycle marketing
• Strong understanding of Funnel and lifecycle attribution
• Highly analytical and comfortable being measured on pipeline and engagement outcomes
• Confident working with senior stakeholders and client‑facing leaders