Director of Demand Generation at C8 Health | USA

C8 Health

Director of Demand Generation

USA (Remote)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead demand generation for a fast-growing healthcare SaaS startup, building a scalable multi-channel engine to convert awareness into pipeline.

Must-have: 3+ years in demand generation at a high-growth startup (Series A–C).
Must-have: End-to-end funnel ownership with analytics and attribution.
Standout: Cross-functional leadership with Sales and Product Marketing to drive revenue.

Job Description

Responsibilities

Own Demand Generation Strategy & Execution
Develop and execute a comprehensive, multi-channel demand generation strategy to drive qualified pipeline and revenue
Own the full funnel: awareness, acquisition, lead nurturing, conversion, and pipeline acceleration
Build and Optimize Growth Channels
Manage and optimize channels including paid media, email, SEO/SEM, content syndication, webinars, partnerships, and outbound support
Continuously test, iterate, and scale high-performing campaigns
Leverage AI for Growth
Implement and experiment with AI tools to improve targeting, personalization, outreach, and lead nurturing
Drive automation and efficiency across marketing workflows
Lead Nurturing & Lifecycle Marketing
Design and optimize lead scoring, segmentation, and nurturing programs
Partner closely with Sales to improve conversion rates and pipeline velocity
Data-Driven Decision Making
Own performance metrics across the funnel (MQLs, SQLs, pipeline, CAC, conversion rates)––
Build dashboards, analyze performance, and translate insights into action
Cross-Functional Collaboration
Work closely with Sales, Product Marketing, and Content to align messaging, campaigns, and GTM strategy
Build for Scale
Lay the foundation for a scalable demand generation engine
Hire and lead a team as the function grows

Requirements

3+ years of direct demand generation experience in a high-growth startup environment
Strong preference for candidates who have owned demand generation from Series A through Series C stages
Proven track record of driving pipeline and revenue growth
Deep understanding of all aspects of demand generation, including: Paid acquisition
Lifecycle marketing & nurture programs
Marketing automation & CRM systems
Conversion optimization
Analytics and attribution
Willing and able to execute independently (this is not a purely strategic role)
Comfortable building programs from scratch
Familiarity with AI tools and platforms for: Campaign optimization
Personalization
Outreach and lead nurturing
Curious and proactive about leveraging new technologies
Strong ability to interpret data and translate it into actionable insights
Experience with marketing analytics tools and dashboards
Thrives in fast-paced, ambiguous environments
Builder mentality with a bias toward action

Nice To Have

Experience in Healthcare B2B SaaS
Experience working closely with Sales teams in a PLG + sales-assisted motion
Prior experience hiring and managing a demand generation team

C8 Health

C8 Health is on a mission to eliminate care inconsistency by bridging the gap between clinical protocols and real-world practice. We combine AI with in-depth expertise in healthcare knowledge management to help hospitals implement their best practices by streamlining access to clinical standards and integrating them into the clinician's workflow, when and where they need them.Our solutions drive consistent adherence to vetted treatment protocols, empower clinical teams to proactively manage quality outcomes, and improve staff satisfaction. Through our AI-powered platform, including C8 Panda AI, clinicians get instant access to locally vetted, searchable best practices that reduce time spent searching for knowledge while increasing confidence in care delivery.Trusted by over 100 leading hospitals across the US, including: Mount Sinai, UCSF Health, Brigham & Women's, Metro Health, UTMB, and Dartmouth Health - C8 Health enables healthcare systems to implement their best practices effectively and efficiently, empowering teams and enhancing patient outcomes.Ready to transform how your hospital implements best practices? Visit c8health.com to learn more

Founded in 2021

New York, New York, USA

34 employees (2 in marketing)

www.c8health.com