Responsibilities

• Be an in-house expert on how audience and data-led digital advertising can provide ROI for clients
• Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
• Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy & understand the opportunities and limitations)
• Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings
• Develop personalization strategy across all channels- customers, prospects on mobile, desktop, client website, CRM, etc.
• Partner with internal Activation teams to support media activation as well as advanced data use cases
• Oversee relationship with CDP, Identity Resolution, and project manage the deployment and activation of these and other data technology solutions
• Share knowledge with client and internal teams regarding audience insights and results to impact business needs
• Manages team independently
• Owns client business-related decisions, with input where necessary

Requirements

• 8+ years experience in digital media and ad technology
• 3+ years team managing 2+ direct reports
• In-depth technical knowledge of ad and marketing technology including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, data management platforms, customer data platforms, identify resolution, solutions, DSPs, etc.
• Strong understanding of digital media planning and management processes
• Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
• Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
• Expert understanding data flow within adtech/martech ecosystem.