Responsibilities

This extremely detail-oriented person will be responsible for the day-to-day execution of data platform deployment in support of business objectives: ensuring data is collected accurately to build a robust data set from which insights and analysis will be based.

Requirements

• JavaScript, CSS and HTML skills, and able to be a leader in this area of expertise
• Expert level understanding of multiple analytics, testing and optimization and data management and customer data platforms (must have Adobe Analytics and Adobe Launch experience)
• Strong understanding of and history implementing tag management systems and integrations between tools
• An expert level grasp of advertising, marketing and strategic brand management and how to best leverage these in a digital environment
• Experience presenting in front of groups, to clients, and via web conference in a clear and concise manner
• Strong interpersonal skills, a positive attitude and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
• Bachelor's degree (BA/BS) from a four (4) year, accredited college or university in Computer Science, Marketing, or a related field of study
• A minimum ten (10) years of experience with analytics platform (Adobe Analytics, Google Analytics, etc.) tools and methods to be used for website/app/ad campaign strategy and deployment, site testing and targeting, and/or display ad targeting
• A minimum seven (7) year of experience using tag management systems and data management tools

Preferred

• History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets.
• Experience in creating case studies, point of view documents or white papers in line with your job function in analytics.
• Work with internal team to continually streamline processes and find efficiencies in the day-to-day work processes done by the data platforms team.
• Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management and customer data platforms (CDPs).
• Ability to manage/lead vendor assessments for clients

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tution Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances