Director, Data & Analytics at Razorfish | New York City, NY | $135K/yr – $217K/yr

Razorfish

Director, Data & Analytics

New York City, NY (Hybrid)

$135K/yr – $217K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and advance a data-driven marketing analytics capability by shaping measurement plans, data strategy, and client insight delivery across channels, while mentoring juniors and partnering with media/product teams.

Own measurement planning and learning agendas to drive cross-channel impact.
Lead cross-capability data initiatives with media and product teams to embed analytics in strategy.
Socialize vendors and apply advanced analytics to improve marketing outcomes.

Job Description

Build strategic measurement plans and learning agendas
Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
Understand needs and applications of advanced analytical methods and work with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
Identify and evaluate potential vendors and socialize vendors within the data team
Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
Provide insight into long-term implications of insights and recommendations across several channels
Guide junior team members to build foundational reports, understand data implications, and presentations that highlight relevant results and proposed actions
Lead cross-capability projects with other teams such as media and product management bringing data capabilities to the overall strategy
Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in

8-10 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels
Fully able to organize and prepare well written documents independently, and guides the team in doing the same
Able to synthesize complex analytical approaches and findings articulately and concisely
Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tution Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Razorfish

3.9 Glassdoor

Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people. Grounded in deep digital expertise for over 25 years, we continue to navigate the ever-changing marketing landscape to forge meaningful connections that enrich people’s lives. Our diverse teams of strategists, creative thinkers, experience builders, and technologists are passionate about connecting creativity to business impact. Razorfish is part of Publicis Communications North America.

Founded in 1995

New York, NY, US

1.8K employees (823 in marketing)

www.razorfish.com

73% recommend to a friend

73% CEO approval