Director, Daily Fantasy Cohort Growth at Fanatics Betting & Gaming | New York City, NY | $200K/yr – $235K/yr

Director, Daily Fantasy Cohort Growth

New York City, NY (Remote)

$200K/yr – $235K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Lead end-to-end cohort growth for DFS players, aligning incentives, retention, and monetization across marketing, product, and analytics to maximize NGR and LTV.

Growth Infrastructure: Own end-to-end cohort growth from awareness to day 14, tying activation, retention, and monetization to measurable ROIs.
Cross-Functional Collaboration: Bridge Marketing, Product, VIP, and Analytics to align goals, share insights, and execute coordinated initiatives.
Experimentation & Forecasting: Drive test-and-learn with cohort analytics and LTV/NGR modeling, plus regular executive reporting.

Job Description

Responsibilities

Lead cohort growth strategy: Own the end-to-end strategy for growing and maximizing value from player cohorts across from Awareness through to day 14
Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, NGR, LTV, and retention goals for the DFS business.
Optimize player journeys: Identify friction points and opportunities across the acquisition funnel and early life
Incentives & personalization: Partner with centralized growth function to work through what the right growth incentives are to drive highest ROI
Champion data-driven decisions: Use cohort analyses, behavioral data, and predictive models to inform strategy and prioritize initiatives.
Collaborate across the business: Serve as a critical bridge between Marketing, Product, VIP and Analytics to align on goals, share insights and execute plans.
Test & iterate: Build a robust experimentation roadmap with analytics team to continually refine programs and tactics, leveraging test-and-learn to drive improvements.
Forecast & report: Build forecasts for cohort growth and contribution to NGR, and regularly report on performance to executive leadership.
Develop gaming national ecosystem strategy: Work alongside free to play, sportsbook, prediction market and online casino business to develop a eco-system cross sell and plans

Requirements

10+ years of experience in growth, media or commercial strategy, ideally within online gaming, daily fantasy, sports betting, or digital entertainment.
Proven track record of driving customer value and retention through targeted, data-informed initiatives.
Deep understanding of player segmentation, incentives, churn prevention, and monetization strategies in a digital or regulated environment.
Strong analytical skills with expertise in cohort analysis, LTV modeling, and building business cases.
Excellent cross-functional leadership and communication skills — able to influence stakeholders and drive alignment across diverse teams.
Experience managing large-scale, complex programs with multiple workstreams and stakeholders.