Own audience and experience strategy across assigned brands, translating insights into integrated journeys and cross-channel activation.

• Serve as the strategic lead for Customer Experience across assigned brands or categories
• Apply audience and experience design frameworks to solve brand-specific business challenges
• Ensure audience, journey, experience, and learning operate as an integrated system
• Maintain continuity from insight through activation and optimization
• Lead development of growth audience strategies using behavioral, attitudinal, and contextual insights
• Translate data into clear audience narratives that inform: Channel and activation strategy
• Translate journeys into experience design, including touchpoints, sequencing, and messaging progression
• Guide how experience strategy informs planning and activation
• Co-author Strategic and Ideation Briefs that anchor planning and execution
• Translate experience strategy for cross-functional teams

Requirements

• 7–10 years in audience strategy, media strategy, experience planning, or integrated marketing
• Healthcare/pharmaceutical experience strongly preferred
• BA/BS required
• Strong understanding of media planning, investment, and analytics
• Experience leveraging media and consumer research platforms to uncover behavioral and spending insights and translating data into actionable strategy
• Comfortable in complex, fast-paced environments
• Strong storytelling and presentation skills
• Collaborative, with a bias toward integration over silos

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.