Responsibilities

• Audience Experience Strategy — Serve as the strategic lead for Customer Experience across assigned brands or categories
• Audience Experience Strategy — Apply audience and experience design frameworks to solve brand-specific business challenges
• Audience Experience Strategy — Ensure audience, journey, experience, and learning operate as an integrated system
• Audience Experience Strategy — Maintain continuity from insight through activation and optimization
• Growth Audience Strategy & Intelligence — Lead development of growth audience strategies using behavioral, attitudinal, and contextual insights
• Growth Audience Strategy & Intelligence — Translate data into clear audience narratives that inform: Channel and activation strategy, Creative and content direction, Innovation and partnership opportunities, Measurement and learning priorities
• Growth Audience Strategy & Intelligence — Partner with Investment and Analytics to ensure consistent audience application
• Journey Mapping & Experience Design — Own development and application of Patient and HCP journey maps
• Journey Mapping & Experience Design — Identify key decision points, barriers, and intervention opportunities
• Journey Mapping & Experience Design — Translate journeys into experience design, including touchpoints, sequencing, and messaging progression

Requirements

• 7–10 years in audience strategy, media strategy, experience planning, or integrated marketing
• BA/BS required
• Strong understanding of media planning, investment, and analytics
• Experience leveraging media and consumer research platforms to uncover behavioral and spending insights and translating data into actionable strategy
• Comfortable in complex, fast-paced environments
• Strong storytelling and presentation skills
• Collaborative, with a bias toward integration over silos

Preferred

• Healthcare/pharmaceutical experience strongly preferred

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off