Responsibilities

• Cultural strategy - Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.
• Build the cultural roadmap for where priority brands should play, with whom, and why.
• Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.
• Social, creators & experimentation - Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.
• Lead social as a strategic lever for brand perception, fandom, and conversion.
• Build creator and influencer strategies that make brands feel human, current, and culturally relevant.
• Set the creative and editorial bar for the portfolio’s social presence.
• Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.
• Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works.
• Partnerships & Experiences - Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.