Director, Culture & Content at Match | Los Angeles, CA | $188K/yr – $220K/yr

Match

Director, Culture & Content

Los Angeles, CA (On-site)

$188K/yr – $220K/yrDirector/Executive10+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cultural narrative and measurement across social, creator, and partnerships, turning trends into portfolio-wide opportunities and growth signals.

Own social presence and creator strategies to boost brand perception, engagement, and conversions.
Lead partnerships and a connected flywheel across social, creators, partnerships, experiences, and paid amplification.

Job Description

Responsibilities

Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities for the portfolio.
Build the cultural roadmap for where priority brands should play, with whom, and why.
Bring strong consumer instinct and portfolio judgment, knowing which brands, audiences, and moments need attention as business priorities and culture shift.
Own how priority brands show up across owned social channels, including channel roles, content priorities, community engagement, and brand voice.
Lead social as a strategic lever for brand perception, fandom, and conversion.
Build creator and influencer strategies that make brands feel human, current, and culturally relevant.
Set the creative and editorial bar for the portfolio’s social presence.
Build a roadmap for experimentation across emerging and underleveraged platforms, formats, and behaviors - from creator models to channels like Substack and Pinterest.
Partner with analytics and growth teams to define test-and-learn priorities, measure performance, and scale what works.
Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.

Create partnerships and IRL activations that expand relevance, credibility, reach, and conversation.
Build a connected flywheel across social, community, creators, partnerships, experiences, and paid amplification.
Lead brand, creator, and cultural partnerships from identification through negotiation, activation, and measurement.
Define success metrics and standardize reporting, tools, and learning agendas across cultural initiatives.
Lead and develop a high-performing team across social, content, creator, and partner workflows.
Manage agencies and external partners across creative development, community management, talent, and production.
Serve as a cross-functional leader across brand, insights, creative, PR, product, growth, and analytics.

Requirements

10+ years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
Strong portfolio judgment and prioritization skills.
Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
Experience leading cross-functional teams and external partners from idea through execution and measurement.
Data-literate, comfortable with ambiguity, and able to build structure where needed.

Benefits are listed in the posting and may be subject to change.

Unlimited PTO (with no waiting period), 10 annual Wellness Days
Time off to volunteer and charitable donations matching
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork
Investment in your development: mentorship through our MentorMatch program, access to 6,000+ online courses through Udemy, and an annual stipend for your professional development
Investment in your wellness: mental health support via Modern Health, Insight Timer; paid concierge medical membership, pet insurance, fitness membership subsidy, and commuter subsidy
Free subscription to Tinder Gold
Mind & Body - Medical, mental health, and wellness benefits

Match

Match pioneered the concept of online dating when we launched in 1995. Today, we're part of Match Group - a family of dozens of brands like Tinder and Hinge that are creating new ways to meet people, make friends, and build relationships that are fundamental to happiness. Millions of singles have found a meaningful connection using our products!HQ’d in Dallas, with offices in LA & NYC, Match is made up of teams from coast to coast. For three years in a row, we’ve been recognized by the Dallas Morning News as a Top 100 Place to Work in Dallas. In 2022, over 5,000 companies competed for a spot in the Top 100 - this puts Match in the top 2% of companies to work for in DFW.

Founded in 1995

Dallas, Texas, USA

1.1K employees (113 in marketing)

www.lifeatmatch.com