Director, Culture Activation & Employer Brand

Sunnyvale, CA (Hybrid)

$200K/yr – $294K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own culture activation and employer brand at a global scale, turning BRAVE values into recognizable leadership behaviors, stories, and recognitions while tying program impact to hires, awareness, and engagement.

  • Culture activation: embed BRAVE values across campaigns, leadership behaviors, and people processes
  • Employer brand: define strategy, storytelling, and external recognition across social, careers content, and talent marketing
  • Internal comms and storytelling: align executive messaging, content standards, and ambassador networks to strengthen engagement

Job Description

Responsibilities

  • Lead enterprise-wide initiatives that embed BRAVE values into leadership behaviors, recognition programs, communications, and people processes
  • Develop scalable frameworks, campaigns, and toolkits that bring Proofpoint’s culture to life globally
  • Partner with HR, Talent Acquisition, Learning & Development, and business leaders to integrate culture activation into core talent practices
  • Drive initiatives that strengthen alignment, accountability, and cultural consistency across the organization
  • Lead employer brand strategy
  • Define and evolve Proofpoint’s employer brand strategy and employee value proposition
  • Partner with Talent Acquisition and Corporate Brand teams to elevate Proofpoint’s reputation as an employer of choice
  • Lead employer brand storytelling across social media, recruiting campaigns, employee advocacy, careers content, and talent marketing
  • Develop authentic employee storytelling strategies that highlight Proofpoint’s culture, mission, and impact
  • Lead external recognition strategies, including Best Places to Work programs, employer awards, workplace rankings, and culture recognition opportunities
  • Monitor employer brand performance, talent market trends, candidate insights, and external reputation metrics to continuously improve attraction strategies

Requirements

  • 8+ years of experience in Employer Brand, Culture, Internal Communications, Talent Marketing, or related functions
  • Proven success building and scaling culture and employer brand strategies in a global organization
  • Experience leading Best Places to Work submissions, employer awards, and workplace recognition programs
  • Exceptional storytelling, communication, and content development skills
  • Strong strategic thinking combined with operational execution capabilities
  • Experience partnering with executives and cross-functional stakeholders
  • Strong project management and organizational skills
  • Ability to navigate ambiguity and drive alignment across teams
  • Experience using employee insights and analytics to inform strategy and measure impact
  • Passion for building cultures where employees feel connected to purpose, values, and business impact

Preferred

Benefits

  • Competitive compensation
  • Comprehensive benefits
  • Career success on your terms
  • Flexible work environment
  • Annual wellness and community outreach days
  • Always on recognition for your contributions
  • Global collaboration and networking opportunities
Lightspeed logo

Lightspeed

3.9 Glassdoor

Lightspeed is a global, multi-stage, venture capital firm managing over $40B in assets. Since its founding in 2000, Lightspeed has been the first investor and an early backer of some of the most innovative companies in the world including Abridge, Anthropic, Castelion, Glean, Mistral, Navan, Netskope, Rubrik, Snap, Wiz, and more. Learn more at lsvp.com.

Founded in 2000
Menlo Park, California, USA
420 employees (18 in marketing)
86% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
144K
Traffic Source Mix
Search
42.8%
Direct
46.3%
Referral
7.2%
Social
2.7%
Paid
0.8%

Headcount Trend

Current headcount: ~421

Marketing Team

Marketing Team Size
18 (4% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$26.8B
Last Raise
$1.2B

Funding History

  • Dec 2025
    Venture Partners Fund XV B • $1.2B
  • Dec 2025
    Venture Partners Fund XV A • $980M
  • Dec 2025
    Select VI • $1.8B

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