Responsibilities

• Define and drive CRM strategies that align with enterprise goals, leveraging data, content, and technology to deepen customer engagement.
• Lead cross-channel, cohesive CRM programs (email, SMS, app, web, paid media) that deliver measurable business growth.
• Identify consumer insights and translate into actionable strategies using 0P–3P data, analytics, and research.
• Guide CRM vision for new business and growth opportunities through compelling, data-informed proposals.
• Develop creative briefs and ensure cohesive messaging, frequency, and personalization across all touchpoints.
• Stay current on CRM innovations and apply best practices to enhance performance.
• Build strong relationships with clients, understanding their business to identify CRM-driven growth opportunities.
• Collaborate with internal teams (creative, tech, analytics, media, product) for seamless strategy execution.
• Promote process improvements.
• Guide, mentor, and grow junior and mid-level strategists by providing direction, feedback, and career development support.

Requirements

• Deliver complex ideas in simple ways through written communications and verbal presentations
• Synthesize qualitative and quantitative input from multiple sources to generate insights
• Develop marketing strategy frameworks and program roadmaps
• Conversant in performance analysis, test design, data actionability and their impact on marketing activation across channels
• Conversant in business case development
• Foster a collaborative working environment to generate participation from diverse perspectives
• Ability to navigate a diverse and matrixed organization and team structure
• Player/Coach approach to team leadership and strategy development
• Lead cross-functional strategy development in a dynamic and fast-paced environment
• Write insightful creative briefs and steward the creative process

Preferred

• Create and edit presentations to create excitement and sell ideas
• Comfortable operating in a dynamic environment
• Ability & willingness to travel up to 20%
• 10+ years developing CRM marketing programs and campaigns at an agency, consultancy or within a client-side marketing department
• Must have experience developing strategies and activations across owned channels, and preferably connecting experiences across paid / social channels
• Familiarity with developing strategies for the travel and/ or hospitality industry
• Initiated, managed and led the formation of deliverables such as: personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances