Director, CRM & Marketing Technology Strategy

Parsippany, NJ (On-site)

$161K/yr – $202K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and drive the CRM and Marketing Technology strategy across Veeva, Salesforce, and MarTech, aligning with brand and field plans, while leading data integration, analytics enablement, and omnichannel campaigns.

  • Own CRM/MarTech roadmap and platform architecture including Veeva, Salesforce, and CDP/ID resolution.
  • Lead cross-functional collaboration with Marketing, Sales, and Digital Engagement to enable data-driven campaigns and field enablement.

Job Description

Responsibilities

  • Strategic Leadership & Roadmap Ownership
  • Define and execute the CRM & Marketing Technology strategy aligned with Commercial brand plans, field engagement strategies, and digital transformation goals.
  • Serve as a strategic advisor to Marketing, Sales, Market Access, and Digital Engagement leaders.
  • Continuously evaluate market trends, emerging technologies, and customer expectations to shape future capabilities.
  • CRM Platform Ownership (Veeva & Salesforce)
  • Own the strategy, architecture, and enhancement roadmap for Veeva CRM, including MyInsights, CLM, Events Management, and approved email.
  • Oversee Salesforce capabilities (Salesforce CRM, Marketing Cloud/Pardot, Experience Cloud) to support omnichannel and field enablement needs.
  • Ensure seamless integration across CRM, MDM, data platforms, digital channels, and analytics tools.
  • Drive field usability, data quality, and optimized workflows to enhance engagement effectiveness.
  • Marketing Technology (MarTech) & Omnichannel Enablement

Requirements

  • 10+ years in CRM, MarTech, Digital, or Commercial IT roles, preferably within pharmaceutical or life sciences.
  • Bachelor’s Degree
  • Deep hands-on experience with Veeva CRM, Salesforce (CRM, Marketing Cloud), Veeva Vault PromoMats, and Informatica for integration and data management.
  • Strong understanding of Commercial processes—omnichannel engagement, digital campaigns, field enablement, content activation, data flows, and analytics.
  • Proven ability to build and deliver complex CRM/MarTech capabilities in matrixed environments.
  • Experience leading technical teams, agencies, and platform vendors.

Preferred

  • Experience with innovative, specialty, or rare-disease drug launches.
  • Knowledge of CDP technologies, identity resolution, and AI/ML marketing tools.
  • Master’s degree in Information Systems, Marketing Technology, Computer Science, or a related field.

Benefits

  • At Teva, better health starts from within, and that includes you. From day one, you’ll be supported with benefits designed to help you thrive in and out of work. This includes generous annual leave, reward plans, flexible working schedules (dependent on role), access to tailored health support, and meaningful ways to give back to the community.  When it comes to your career, you’ll be encouraged to explore, evolve, and shape your path. Twist, our one-stop shop for career development platform, gives you access to a wide range of possibilities, from learning programs and short-term projects to opportunities for internal growth. Here, you’ll be part of a culture that empowers you to reach your goals and prioritize your wellbeing every step of the way.
  • Make sure to apply through our internal career site on Twist—your one-stop shop for career development
Teva Pharmaceuticals logo

Teva Pharmaceuticals

3.6 Glassdoor

Teva Pharmaceuticals is a leading innovative biopharmaceutical company, enabled by a world-class generics business. For over 120 years, Teva’s commitment has never wavered. From innovating in the fields of neuroscience and immunology to providing complex generic medicines, biosimilars and pharmacy brands worldwide, Teva is dedicated to addressing patients’ needs, now and in the future. At Teva, We Are All In For Better Health. To learn more about how we make it happen, visit www.tevapharm.com. Our community guidelines may be found here: https://www.tevapharm.com/news-and-media/teva-social-media-guidelines/Please note that adverse effects for any of our products should be reported at: https://www.tevapharm.com/teva-medical-information/report-a-side-effect-form/Product-specific questions should be directed to Teva or Teva Group subsidiaries in your country. Contact details and Teva's Pharmacovigilance Privacy Policy may be found here: http://www.tevapharm.com/contact_us/

Founded in 1901
Tel Aviv-Yafo, Tel Aviv District, ISR
30K employees (1,056 in marketing)
70% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
115.6K
Traffic Source Mix
Search
54.6%
Direct
32.5%
Referral
8.7%
Social
2.2%
Paid
1.1%

Headcount Trend

Current headcount: ~30K

Marketing Team

Marketing Team Size
826 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$5.5B
Last Raise
$400M
Post IPO Equity, 2 months ago

Funding History

  • Mar 2026
    Post IPO Equity • $400M
  • Jan 2026
    Post IPO Equity • $500M
  • May 2025
    Post IPO Debt • $2.3B

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