Director of CRM and Lifecycle Marketing

San Antonio, TX (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale CRM-driven lifecycle marketing across email, SMS, and loyalty programs to drive retention and revenue.

  • Own the end-to-end lifecycle calendar and multi-channel campaigns across email, SMS, and push.
  • Must-have: 7+ years of CRM/lifecycle marketing experience in DTC/e-commerce.
  • Standout: Proven cross-functional leadership coordinating merchandising, brand, and growth plans.

Job Description

Own and scale CRM-driven lifecycle marketing across email, SMS, and loyalty programs to drive retention and revenue.

  • Own the end-to-end lifecycle calendar and multi-channel campaigns across email, SMS, and push.
  • Must-have: 7+ years of CRM/lifecycle marketing experience in DTC/e-commerce.
  • Standout: Proven cross-functional leadership coordinating merchandising, brand, and growth plans.
Grunt Style logo

Grunt Style

3.4 Glassdoor

To us, what you wear is more than just a necessity to be clothed. It's about attitude! We have taken the American fighting spirit and instilled it in everything we do. You don't have to be a Veteran to wear Grunt Style, but you do have to love Freedom, Bacon and Whiskey. We provide more than apparel, we instill pride.PRIDE IN SELF, IN MILITARY, AND IN COUNTRY.With nearly 400 US Veterans and Patriots, our mission is to deliver the highest quality, most Patriotic apparel on the planet, straight to your front door. Backed by our unbeatable lifetime guarantee, you will always be blown away by our products, our service, and our ability to America!

Founded in 2009
San Antonio, Texas, USA
337 employees (61 in marketing)
55% recommend to a friend
52% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Monthly Google Ads Budget
$17.9K
Traffic Source Mix
Search
24.9%
Direct
63.4%
Referral
3.9%
Social
5.6%
Paid
2%

Headcount Trend

Current headcount: ~337

Marketing Team

Marketing Team Size
33 (10% of company)
Median Career Experience
10 years
Median Tenure
4.4 years

Funding

Total Funding
$6.8M
Last Raise
$6.8M
Series Unknown, 7 years ago

Funding History

  • Jun 2019
    Series Unknown • $6.8M

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