Director, CRM at IPSY | USA | $170K/yr – $200K/yr

IPSY

Director, CRM

USA (Remote)

$170K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end lifecycle, CRM transformation, and personalization to grow IPSY's revenue and retention.

Own lifecycle strategy tied to revenue, retention, ARPU, upgrades, and resubscriber targets.
Must-have: 10+ years in lifecycle, CRM, or growth marketing with ownership of revenue-driving programs.
Standout: Proven leadership through enterprise-scale transformation and cross-functional influence.

Job Description

Responsibilities

Own Commercial Performance: Drive lifecycle strategy tied directly to revenue, retention, ARPU, upgrades, and resubscriber targets
Forecast performance, proactively identify risks and opportunities, and implement mitigation plans
Lead rigorous testing roadmaps and optimization cycles across all channels
Translate performance into executive-ready narratives with clear drivers and actions
Architect the Member Journey: Develop holistic lifecycle frameworks spanning acquisition, onboarding, engagement, upgrade, retention, and reactivation
Advance segmentation and personalization strategy using behavioral, transactional, and predictive data
Elevate triggered and automated programs to increase relevance and incremental revenue
Identify and launch new channels and innovations that expand lifecycle impact
Lead CRM Transformation: Act as a visible agent of change within the CRM organization
Shift team mindset from campaign execution to member-centric growth thinking

Requirements

10+ years in lifecycle, CRM, or growth marketing with demonstrated ownership of revenue-driving programs
Deep experience forecasting performance and managing to retention and LTV metrics
Advanced A/B testing expertise and ability to translate data into strategic action
Strong financial and quantitative acumen (Excel/GoogleSheets required; SQL a plus) Familiar with analytics dashboards (Tableau, Sigma, Amplitude, Looker, etc)
Proven experience building automated lifecycle journeys across email, push, SMS
Expertise in segmentation, behavioral targeting, triggered workflows, and personalization
Experience leading within enterprise ESP platforms (Iterable, Braze, Salesforce Marketing Cloud, etc.)
Comfort partnering with Engineering and Data on architecture and data pipelines
Strong articulation of best practices in driving performance bridging creative with performance
Demonstrated success leading teams through transformation

Preferred

SQL a plus
Experience with Iterable, Braze, or Salesforce Marketing Cloud (enterprise ESP platforms) – nice-to-have familiarity.

Benefits

Competitive base salary & bonus program
Medical, dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs

IPSY

4.2 Glassdoor

IPSY is the industry’s most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other. Our portfolio includes IPSY Original (our sample-size subscription), IPSY Extra (our full-size subscription), and IPSY Ultimate (our most premium full-size subscription). Powered by expert curation, product innovation, machine learning technology, and millions of member insights, we deliver highly personalized beauty experiences every month. To date, the IPSY community has generated more than 200 million product reviews, helping us make discovery smarter and more authentic. Whether you’re a beauty enthusiast or just starting your journey, IPSY is here to inspire everyone to express their unique beauty. Join us...because beauty is more fun here.Ready to join us as we empower people on their journey to self-expression and discovery? Visit our careers site to learn more about the values, culture, benefits, and more across all our brands. https://www.ipsycorporate.com/careers

Founded in 2011

Santa Monica, California, USA

617 employees (124 in marketing)

www.ipsy.com

81% recommend to a friend

53% CEO approval