Director, Credit-Based Marketing at Achieve | Los Angeles, CA | $180K/yr – $225K/yr

Achieve

Director, Credit-Based Marketing

Los Angeles, CA (Remote)

$180K/yr – $225K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive credit-based acquisition across direct mail and digital channels to fuel growth using data-driven targeting and cross-functional collaboration.

Own the strategy for credit-based marketing and direct mail channels with P&L awareness.
Must-have: seven+ years in marketing/risk/analytics for high-volume, credit-based campaigns.
Standout: Proven cross-functional leadership across data science, underwriting, marketing, and sales.

Job Description

Responsibilities

Strategy & Execution: Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data to market the right product to the right person at the right time.
Direct Mail Ownership: Define strategy, devise appropriate targeting and creative strategies, and manage P&L performance of the Direct Mail acquisition channels.
Hands-on Analysis: Independently perform deep-dive campaign analysis; Comfortable pulling data, attribute performance, and identifying optimization opportunities.
Marketplace Optimization: Drive the adoption, growth, and optimization of credit-based acquisition strategies at key marketplace partners (e.g., Lightbox) and D2C channels.
Program Sustainability: Establish and maintain a sustainable, profitable DM program to supply the leads necessary to fuel aggressive growth objectives.
Technical Collaboration: Partner with the Product team to define a streamlined user acquisition path for pre-screened customers and work with Credit Risk to ensure alignment of underwriting criteria.
Innovation: Explore mechanisms to reduce cycle times and the cost of direct mail while remaining responsive to business lead demand.
Cross-Functional Leadership: Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models by testing data enhancements and data sources.

Requirements

Experience: A minimum of seven years in marketing, risk, analytics, and/or product, with hands-on experience growing high-volume, high-frequency direct marketing campaigns for financial products
Business Acumen: Strong business sense coupled with outstanding project management and communication skills
Bureau Expertise: Deep experience working directly with credit bureaus and/or credit-based lenders or lending marketplaces
Data Fluency: Demonstrated depth of knowledge in the credit-based data environment, specifically using credit and alternative data to develop targeting strategies and marketing campaigns
Technical Mastery: Proficient in SQL, Python, or other coding languages to conduct independent, granular campaign analysis
Mindset: A "can-do" attitude with a passion for achieving results through leading cross-functional teams and a desire to continuously improve processes through testing.
Culture Fit: An upbeat, optimistic personality with a growth mindset.

Benefits

Hybrid and remote work opportunities
401 (k) with employer match
Medical, dental, and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
Up to $5,250 paid back to you on eligible education expenses
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Achieve

Achieve is the leader in digital personal finance, built to help everyday people thrive. Achieve offers innovative digital financial solutions including home equity loans, personal loans and debt relief, as well as financial education.From the single parent trying to catch up on bills to the entrepreneur trying to make their dreams a reality, we provide innovative, personalized financial solutions to move them towards a better financial future. By focusing on each individual to understand what’s working for them and what’s not, we tailor an approach to meet their specific needs and goals. Then we add in our data and intelligence, innovative technology, unique solutions, and an empathetic human touch to help our members move their finances forward. We put our members first and treat them like humans, not account numbers.Our people make the biggest difference. With more than 2,300 teammates across the country with hubs in California, Arizona, and Texas, everyone collaborates to make an impact on our mission; to empower everyday people to move forward on the path to a better financial future.Since our founding in 2002, we’ve been committed to fostering an environment where everyone can belong while giving their true authentic selves a place to shine. Whether you’re in sales, member support, engineering, product design, IT, or any of our other exciting roles, you’ll join a team passionate about serving our members and embracing our core values every day:Care (For Everyone)Get Better (Every Day)Act With Integrity (Every Time)Collaborate (With Everybody)Achieve is a family of companies, including including Bills.com, LLC d/b/a Achieve.com (NMLS ID #138464); Freedom Financial Asset Management, LLC (NMLS ID #227977); Freedom Resolution (NMLS ID 1248929); and Achieve Loans (NMLS ID #1810501).

Founded in 2002

Tempe, Arizona, USA

1.9K employees (90 in marketing)

www.achieve.com