Responsibilities

• Closely collaborate with the MD, Creator & Social to refine and execute the overarching strategic vision for creator marketing, aligning with broader organizational goals.
• Identify and implement innovative approaches to enhance the department's effectiveness and efficiency.
• Stay in the know on industry trends, platform updates, and best practices to ensure our strategies remain cutting-edge.
• Drive the development of scalable processes and systems to support the growth of the influencer marketing program.
• Collaborate with cross-functional teams to integrate influencer marketing efforts seamlessly into broader marketing campaigns.
• Oversee the day-to-day operations of the influencer marketing team, ensuring smooth execution of client projects and campaigns.
• Provide guidance and mentorship to team members, fostering a culture of continuous learning and development.
• Manage budgets, resource allocation, and vendor relationships to optimize ROI and maximize impact.
• Monitor campaign performance, analyze data, and provide insights to inform strategic decision-making.
• Develop and maintain strong relationships with key influencers and industry partners.

Requirements

• Minimum 8+ years of experience in influencer marketing, with a proven track record of success in leadership roles.
• Bachelor’s Degree or Diploma in Marketing, Communications, Advertising, or a related field (or equivalent experience).
• Expert-level knowledge of major social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing tools.
• Proven success in developing and executing innovative influencer marketing campaigns for global brands or agencies.
• Strong strategic thinking, analytical, and problem-solving skills, with the ability to balance immediate client needs and long-term strategic goals.
• Demonstrated ability to build, lead, and inspire high-performing teams in a collaborative, results-oriented environment.
• Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with diverse stakeholders.
• Skilled in deck development and light design.
• Experienced in managing budgets, negotiating contracts, and optimizing ROI.
• Deep understanding of the legal, ethical, and compliance considerations surrounding influencer marketing.

Preferred

• Public speaking or thought leadership experience within the influencer marketing space is an asset.
• Prior experience in retail, tech, or CPG industries is an asset.