Director, Creator Management

New York City, NY (On-site)

$120K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the social campaigns for a high touch influencer program, shaping creator-led activations with performance metrics and cross-functional teamwork.

  • Campaign ownership and creator strategy across brand campaigns, with updated success metrics and measurement thinking.
  • Cross-functional liaison with account management, research/analytics, and operations to meet client needs and handle casting, negotiation, and content management.
  • Train planning, audience reporting, and tool usage to improve planning, writing, and presentation skills across teams.

Job Description

Responsibilities

  • Be accountable for the overall success of Influential's social campaigns
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills
  • Liaise between the campaign management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met
  • Oversee Influencer “casting”, negotiation, contracting and content management across different brand campaigns.
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer
  • Well versed in the influencer marketing space or strong interest in the industry
  • Working knowledge of online performance tracking and brand measurement tools
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.

Requirements

  • 7+ years of experience working in a digital, advertising, or influencer marketing environment including
  • Experience managing multiple 6 to 7 figure projects at one time in a fast-paced environment
  • Expert negotiating skills and management of six figure Influencer campaign budgets
  • Established and extensive network of managers/agents or Influencer contacts.
  • Direct experience with on-site Influencer activations
  • Bachelor’s degree or equivalent experience
  • Knowledge of all major social platforms and recent trends on Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube, and more

    Benefits

    • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    Publicis Groupe Holdings B.V logo

    Publicis Groupe Holdings B.V

    Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

    London, England, United Kingdom
    11K employees (3,008 in marketing)

    Traffic Signals

    Monthly Visitors
    526.1K
    Traffic Source Mix
    Search
    33.4%
    Direct
    38.4%
    Referral
    11.8%
    Social
    15.8%
    Paid
    0.4%

    Headcount Trend

    Current headcount: ~10.8K

    Marketing Team

    Marketing Team Size
    2,719 (25% of company)
    Median Career Experience
    13.5 years
    Median Tenure
    4.5 years
    Marketing Roles Posted (Last 30 Days)
    215