Responsibilities

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the briefing process end-to-end.
• Short Form Video Expert: Deliver expert advice, concepts, directions, and briefs to grow audiences and sell products through native short-form video.
• Community and Brand Voice: Own each brand's social voice and presence. Direct community management, trend response, and the rapid-turnaround content that keeps a brand relevant in the feed.
• Data Analysis: Translate a client's brand strategy and platform data into clear, compelling content concepts. This includes metrics like hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. You're super comfortable adapting content to move these numbers.
• Cross-Team Collaboration: Brief Designers and Editors on the creation of assets including short-form video, carousels, Stories, motion, and storyboards. You're capable of jumping into Figma to shape up a layout or whip up an edit in CapCut yourself without concern, if need be. This isn't the role for strategy-only folks.
• Executive Presentation: Present content work and channel strategy to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and improve results over time. Identify organic winners worth promoting into paid.
• Team Building: Establish processes, systems, and content frameworks that raise the floor on quality and speed. Continuously refine our Organic Social service so it scales without losing rigor as volume grows.

Requirements

• 2+ years in a Director-level or equivalent leadership role, with experience leading content strategy, managing teams, and driving organic growth results.
• 4+ years of organic social work, with specific focus on short-form video and native content for Instagram and TikTok. If you have not grown an organic account or driven content strategy on these platforms, this role is not for you.
• A digital portfolio showcasing organic content work that includes short-form video, creator content, and carousels. Examples of what you did to move metrics like watch time, engagement rate, saves, or follower growth. Evidence of strong creative range across highly designed and low-fidelity, native content.
• You can storyboard, shoot, cut, and ship content. You can jump into CapCut to fix pacing and into Figma, Photoshop, or Illustrator to polish assets. Strategy-only folks will not be a fit.
• You speak in hooks, formats, and platform metrics. You know hook retention, watch time, completion rate, engagement rate, saves, shares, and follower growth, and you use them to decide what to make next.
• You understand how each platform's distribution works and why content earns reach, not just why it looks good.
• You already use tools like Claude, Midjourney, Perplexity, Runway, or similar to increase speed and volume. You have shipped content with AI-assisted elements, not just experiments.
• You're an excellent communicator, both in writing and when presenting to clients. You give crisp, actionable feedback to designers and editors and know how to navigate pushback from clients.
• You can turn vague goals into testable content concepts, track results, and call the next iteration without hand-holding.
• Comfortable in Figma including Auto Layout, components, and systems. Strong in Adobe Creative Suite and short-form editing tools.

Benefits

• Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include the Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
• Parental Leave: Flexible parental leave to support new parents during this important transition.
• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.