Responsibilities

• Lead a team of Creative Strategists who will deliver creative ideation for branded content programs that align with the BBC’s editorial voice and meet advertiser objectives. This means deploying work assignments, coaching team members through the pre-sales process, as much as rolling up your sleeves and taking on big assignments of your own.
• Craft cohesive brand campaigns that offer custom creative ideas that support and position our editorial IP in the best light possible
• Provide feedback on team member’s campaign proposals, insight narratives, and storytelling frameworks.
• Collaborate closely with cross-functional teams—including sales, marketing, editorial, and design—to develop and present standout pitch decks and proposals for RFPs and proactive campaigns, leveraging research, audience insights, and market trends.
• Guide the development of branded content concepts for target verticals, bringing subject matter fluency and brand insight to the creative process.
• Collaborate with the post-sale creative team to ensure that that producers, project managers, and external partners bring sold-in concepts to life with excellence and consistency
• Develop detailed campaign plans, budgets, timelines, and deliverables in pre-sales that support your ideation
• Embrace platform-first content strategies across social media platforms, developing ideas specifically designed for YouTube, LinkedIn, Instagram, TikTok, and emerging formats (not just versioning).
• Collaborate globally with BBC StoryWorks teams in London, APAC, and EMEA to share ideas and refine creative standards.
• Contribute to internal documentation and creative resources such as case studies, talent lists, and storytelling playbooks.

Requirements

• 6 to 8 years of relevant managerial experience in branded content, social media content, content marketing, creative strategy, or related roles, ideally within a digital publisher, branded content studio, or agency

Nice To Have

• Background or education in marketing, brand strategy, creative writing, journalism, or related disciplines is a plus
• You bring curiosity, creativity, and a collaborative spirit to your work, along with a passion for meaningful, impactful storytelling.
• You’re self-motivated, highly organized, open to feedback, and thrive in fast-paced, evolving environments with a sense of humor that makes you a great team player

Benefits

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work/life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of 2 days per week.