Responsibilities

• Define and lead the creative vision in alignment with brand and marketing strategy.
• Translate organizational priorities into integrated campaigns and creative platforms.
• Lead and develop a multidisciplinary creative team, fostering a collaborative and high-performing culture.
• Oversee development and execution of campaigns across digital, social, video, print, and experiential channels.
• Ensure consistent brand expression across all messaging, visual identity, and content.
• Serve as brand steward, maintaining and evolving brand standards and guidelines.
• Partner cross-functionally with marketing, communications, digital, clinical, and operational teams.
• Manage creative workflows, resource allocation, vendors, and budgets for efficient delivery.
• Establish metrics to evaluate creative performance and use insights to improve outcomes.
• Stay current on creative trends and emerging technologies, including AI-enabled tools.

Requirements

• Bachelor’s degree in Graphic Design, Marketing, Communications, or related field required
• Master’s degree preferred
• 10+ years in creative services, marketing, or advertising
• 5+ years in leadership roles
• Healthcare, pediatric, or mission-driven experience preferred
• Strong portfolio of integrated campaigns and brand work
• Proven leadership of creative teams
• Expertise in storytelling, brand strategy, and multi-channel content
• Strong operational and project management skills
• Excellent communication and stakeholder management
• Strategic, creative thinker with strong attention to detail
• Collaborative and influential leadership style
• Passion for mission-driven storytelling

Preferred

• Experience with AI-enabled tools
• Experience leading cross-functional teams in healthcare branding