Responsibilities

• Lead and manage the internal creative team, including art directors, designers, copywriters, producers, and photo studio team.
• Oversee the creative development and execution of marketing campaigns, brand assets, and internal communications, including digital, email, website, outdoor, print, in-store, and packaging.
• Collaborate closely with Brand Marketing, Ecommerce, PR, Merchandising, Operations, and Agency Partners to uphold appropriate positioning, brand voice, and personality.
• Collaborate with Marketing, Media, Ecommerce, and Merchandising to translate business objectives into compelling creative strategies and executions.
• Maintain and evolve brand guidelines to ensure consistency across all touchpoints and platforms.
• Manage the intake, prioritization, and workflow of creative requests through project management tools and systems. Optimize systems and processes for streamlined communication and efficiency.
• Review and approve all major creative deliverables, providing strategic guidance and actionable, constructive feedback to teams.
• Work closely with external partners (agencies, freelancers, vendors) as needed, while maximizing in-house capabilities; ensure timely delivery of creative projects while maintaining high quality and brand integrity.
• Oversee photo design studio and lead photography guidelines and workflow, including imagining next-generation design studio with a focus on digital application.
• Monitor performance of creative assets and leverage data and measurement to optimize future work.

Requirements

• Bachelor’s Degree or equivalent.
• Strong portfolio showcasing multi-channel creative work (digital, print, video, social, etc).
• Excellent leadership and influencing skills, with proven ability to present ideas clearly and communicate in an approachable and collaborative manner.
• Highly proficient in creative tools (Adobe Creative Suite, Figma, etc.) and project management platforms (Asana, Wrike, Monday.com, or similar).
• Strong understanding of branding, storytelling, UX/UI principles, and consumer behavior.
• Ability to manage multiple projects and deadlines in a fast-paced environment; strong organizational skills with the ability to multi-task in a tight deadline environment.
• Strategic thinker who can balance creative excellence with business objectives; able to present concepts at a broader business level and foster creative growth.
• High business acumen and solid problem-solving skills; curious, confident, and compassionate in learning.
• Experience leading, managing, and coaching direct team members.
• Demonstrated ability to work with people of various backgrounds, personality traits, and levels of authority.