Responsibilities

• Lead the modernization of Creative Operations across Media Studio, Print Production, Content Acquisition, and Product Copy—driving faster, higher‑quality, and more scalable content production.
• Identify, pilot, and scale AI and automation solutions that reduce manual work and increase throughput (e.g., content generation, image optimization, metadata tagging, quality control, and video workflows).
• Establish a clear operating model for AI‑enabled creative production, including governance, guardrails, and responsible adoption standards.
• Oversee end‑to‑end production delivery across digital, print, in‑store, and member communications, ensuring on‑time and on‑brand execution.
• Standardize workflows, templates, production specifications, and asset management practices to improve quality, speed, and cost efficiency.
• Partner closely with Marketing, Creative, Marketing Technology, and IT leaders to implement tools and platforms that enable modern creative production.
• Manage agency and vendor relationships, budgets, and performance—balancing efficiency with creative excellence.
• Build, lead, and develop high‑performing teams while championing REI’s values, culture, and commitment to responsible change.

Requirements

• 8+ years of leadership experience in creative operations, marketing production, digital workflows, eCommerce, or related environments.
• Proven success leading large, cross‑functional teams and complex, multi‑channel marketing initiatives.
• Experience building and scaling high‑performing organizations (25+ employees).
• Strong expertise in creative production workflows, digital asset management, and production technologies.
• Demonstrated ability to manage budgets, forecast resources, and optimize operational spend.
• Proficiency with Adobe Creative Cloud and modern digital production tools.
• A leadership style grounded in trust, collaboration, accountability, and continuous improvement.

Preferred

• Experience in creative production, digital programs, DAM, print/pre‑media, or eCommerce environments.
• Background managing photo or video studio operations.
• Knowledge of digital asset rights, content governance, and production compliance.
• Experience leading workflow modernization, automation, or operational transformation initiatives.

Benefits

• REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.