Director, Corporate Communications

Raleigh, NC (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own external narrative and executive visibility for Relay across key industries, translating complex realities into a convincing market story and building a scalable communications system with a focus on leadership, press, content, and crisis readiness.

  • External narrative ownership: shape a single, coherent voice and executive storytelling for Industrial, Healthcare, and Hospitality.
  • Strategic communications engine: integrate PR, content marketing, crisis management, and internal comms to drive measurable share of voice and reputation.
  • Team and governance: scale a high-performing team, establish disclosure discipline, and turn field insights into category-defining viewpoints.

Job Description

Responsibilities

  • Own the external growth narrative. Architect and continually advance Relay's corporate narrative as a strategic instrument — sharpening how we talk about Connected Worker, our category leadership, and the proof points that earn us the right to win in Industrial, Healthcare, and Hospitality. Translate complex product, financial, and operational realities into a story the market understands and remembers.
  • Own the PR relationship and earned media engine. Serve as, or oversee, the primary point of contact for the press. Build and manage agency and freelance partners, drive press release strategy, field inbound media inquiries, and proactively land Relay in the publications, podcasts, and stages that matter most to our buyers, our talent, and our investors.
  • Rally cross-functional executive leadership. Partner directly with our senior leadership team to align them around a single, coherent external narrative. Draft thought leadership, shape executive points of view, build keynote and earnings-style talking points, and prepare spokespeople for high-stakes public moments.
  • Own the Content Marketing function. Lead the strategy, team, and operating cadence for content across our owned channels — building the voice of influence that establishes Relay as the definitive authority on the Connected Worker. Set the thought leadership roadmap, partner with Product Marketing and segment leaders on Industrial, Healthcare, and Hospitality narratives, and translate field intelligence into category-defining points of view.
  • Drive integrated executive visibility and thought leadership. Build a deliberate, measurable executive visibility program for our senior leadership team — bylines, podcasts, conference stages, social platforms, and analyst engagements — that compounds Relay's voice of influence in our priority sectors.
  • Lead crisis communications and reputation management. Design contingency plans, build the muscle and the playbooks, and serve as the trusted advisor and spokesperson during sensitive, high-profile, or emergency situations. Protect Relay's reputation with the rigor expected of a public company.
  • Operate internal communications as a strategic lever. Drive employee engagement by ensuring corporate updates, company culture, and business objectives are clearly and consistently communicated across the workforce. Build the all-hands, exec memo, and milestone communications rhythm that scales as we double in size.
  • Instill public-company communications rigor. Build the disclosure discipline, messaging governance, IR-adjacent communications, and analyst relations foundations now — well in advance of a potential IPO — so that Relay enters public markets with a fully formed external voice.
  • Measure what matters. Own a clear set of KPIs across share of voice, earned coverage quality, executive visibility, content engagement, narrative penetration in target segments, and reputation health. Translate data into action and reporting that the senior leadership team and board can trust.
  • Scale, mentor, and develop a high-performing team. Build and develop a world-class corporate communications and content marketing organization with clear ownership, accountability, and growth paths.

Requirements

  • Communications acumen: 8–10+ years of progressive experience in corporate communications, public relations, or journalism, with at least 3–5 years in a leadership role. Strong preference for candidates who have led communications at premier high-growth public or private technology companies, particularly through a Series C, pre-IPO, or IPO milestone.
  • Category-building experience: You have shaped, named, or meaningfully advanced a market category. You understand the difference between writing about a product and building a movement around a point of view.
  • Elite executive partnership: Proven experience as a trusted advisor to CEOs, CFOs, and other C-suite leaders. You ghostwrite with their voice, you challenge their thinking when it matters, and you make them better on stage, on the record, and in front of investors.
  • Media relations mastery: Deep, active relationships with top-tier business, technology, and vertical media (Industrial, Healthcare, Hospitality a strong plus). You have a track record of landing the kind of coverage that moves pipeline, talent, and valuation — not just impressions.
  • Content leadership: You have built or scaled a content marketing function as a force multiplier for the business. You understand SEO, narrative architecture, distribution, and how to operate content as a system, not a series of one-off assets.
  • Crisis fluency: You have stood at the front of real crises and led companies through them with calm, clarity, and judgment. You build the plan before you need it.
  • Data orientation: You have an affinity for the numbers behind communications — share of voice, sentiment, narrative penetration, content performance — and you use them to sharpen strategy, not just report on it.
  • High velocity operator: You have a bias for action and thrive in a fast-paced, ambiguous environment, and bring a builder and continuous improvement mentality to designing processes and infrastructure that scale with the business.
  • Exceptional written and verbal communication: Your writing is elite. You can move between executive thought leadership, press release, internal all-hands script, board narrative, and crisis statement without losing precision or voice.
  • Owner mentality: You practice extreme ownership and take accountability for this mission in a dynamic environment. You rely on building systems and processes to drive success.
  • Strong people leader: Experience in building and developing high-performing teams across in-house staff, agencies, and freelance networks.
  • Integrity: You maintain the highest standards and are trustworthy with sensitive, material, and confidential information.
  • Education: Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field required.

Nice to have

  • Strong preference for candidates who have led communications at premier high-growth public or private technology companies, particularly through a Series C, pre-IPO, or IPO milestone

Benefits

  • 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability, and Life Insurance benefits for you and those who depend on you
  • Generous Paid Time Off
  • 401(K) Savings Plan + Company Match
  • Baby Cash Reward + Paid Parental Leave
  • Wellness Perks, including a world-class onsite fitness center with instructor led classes + locker room, as well as endless outdoor amenities, whether tennis, basketball, cycling, or pickleball is your jam
  • Free Snacks and Fun Times
  • Latest tech, standing desks, and all the accessories and software you need to succeed in your role
  • Internal career growth opportunities and a collaborative culture
  • Relocation assistance for eligible candidates
  • Commuter benefits and flexible work arrangements

Relay

4.5 Glassdoor

Small business banking and money management tools to put you in complete control of what your business is earning, spending and saving. The official banking platform of Profit First. Bank with Relay for: ✅ No fees or minimum balances that tie up cash flow✅ Up to 20 checking accounts to organize income and expenses✅ Spending management using 50 physical or virtual debit cards✅ Payments and deposits via ACH transfers, checks and wires✅ Secure, role-based access to team members and financial advisors✅ Personalized customer support by email, phone or chat-Relay is a financial technology company, not a bank. Banking services and FDIC insurance are provided through Thread Bank; Member FDIC. The Relay Visa® Debit Card is issued by Thread Bank pursuant to a license from Visa U.S.A. Inc. and may be used everywhere Visa® debit cards are accepted.

Founded in 2018
Toronto, Ontario, CAN
306 employees (37 in marketing)
92% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
882.6K
Monthly Google Ads Budget
$142.8K
Traffic Source Mix
Search
20.1%
Direct
73.7%
Referral
4.7%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~315

Marketing Team

Marketing Team Size
32 (10% of company)
Median Career Experience
15 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.6M
Last Raise
Series B, 2 years ago