Build and lead a high-output content team spanning writers, editors, and content ops — setting direction, workflows, and quality standards
Define content strategies for integrated marketing and demand generation campaigns in close partnership with Product Marketing and Integrated Marketing
Partner with our AI SEO specialist to translate keyword research and LLM optimization signals into a prioritized content roadmap and production plan
Own the content production infrastructure: editorial calendars, briefing systems, review workflows, publishing pipelines, and QA standards that scale output without sacrificing quality
Explore and implement AI tools and automation workflows (Claude Cowork, Jasper) to increase throughput while maintaining brand voice and accuracy
Oversee production of high-quality content across formats — articles, ebooks, videos, webinars, social posts, and marketing collateral — in service of company goals
Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns and ensure consistency across channels
Partner with customers, and industry professionals to create authentic content that highlights Unity's features, industry use cases, ads and monetization offerings, and community engagement
Serve as a trusted partner and advisor to leadership across Unity's Ads, Game Development, Industry and AI businesses
Utilize data analytics to inform content strategy, monitor performance, and optimize engagement across platforms — providing regular reporting and insights to senior leadership