Responsibilities

• Lead content strategy development across key channels email, organic/paid social, internal comms
• Collaborate with client services and creative department leads to align messaging with business goals
• Develop and maintain cross-channel communications plans, ensuring alignment with broader brand, marketing and media strategies
• Participate in discovery phases for new client work and new scopes of work, contributing research and strategic insights
• Develop and present content strategies and rollout plans to clients and internal teams
• Develop and oversee influencer and creator strategy, ensuring alignment with brand, audience, and campaign objectives
• Define the role of UGC and creator content within broader social and paid media strategies
• Establish guidelines and frameworks for sourcing, briefing and utilizing UGC across organic and paid channels
• Identify opportunities to scale creator content through paid amplification and performance-driven testing
• Partner with Client Services to align influencer strategies with client goals, budgets and KPIs

Requirements

• 5–7+ years of experience in content strategy, digital marketing or social media at an agency or similar creative company
• Strategic thinker with strong communication and presentation skills
• Proven experience leading multi-channel content strategies, including social and email
• Strong copywriting and editing skills with a sharp eye for tone, clarity and brand alignment
• Experience developing communications plans and rollout strategies for brand campaigns and go-to-market initiatives
• Advanced skills and expertise working with performance data to inform content optimization
• Proven ability to collaborate cross-functionally with creative, client services and technical teams
• Exceptional organizational and project management skills; able to juggle competing priorities with calm and clarity
• Proficiency translating business objectives and brand strategy into actionable content plans
• Fluency with implementing or advising on AI tools for content creation, workflows or data analysis

Preferred

• Working knowledge of Salesforce or similar CRM platforms and ability to advise on content-tech integration
• Robust network of industry connections and freelancers to leverage, should the opportunity arise