Responsibilities

• Develop and execute a comprehensive content strategy aligned to IDEA’s mission, organizational priorities, and stakeholder engagement goals while defining success metrics for reach, engagement, and brand consistency across channels.
• Manage the planning, creation, and delivery of high-quality, optimized content across web, social, video, and print channels, ensuring all materials adhere to brand standards and advance strategic campaigns, including enterprise initiatives.
• Supervise creative design, video production, and content teams while building systems, workflows, and project management processes to ensure timely, efficient, and on-brand production.
• Utilize analytics and audience insights to assess content effectiveness and inform data-driven adjustments to messaging, format, and delivery. Additionally, work to improve searchability, accessibility, engagement, and innovation across all platforms.
• Collaborate with business partners and leaders to maintain a consistent voice, tone, and narrative across all IDEA platforms. Ensure storytelling reflects IDEA’s core values and strategic vision.
• Hire, develop, and mentor content and creative professionals. Foster collaboration, creativity, and accountability through clear expectations, coaching, and professional growth opportunities.
• Stay current on trends in content strategy, storytelling, and digital engagement. Identify opportunities to elevate IDEA’s creative presence, introduce new formats, and improve systems that support scale and quality.
• Partner with Communications and Marketing leaders to align messaging calendars and audience segmentation plans.
• Support special events, campaigns, and leadership communications with creative storytelling assets.
• Manage creative vendors and budget for content production and digital asset management.

Requirements

• 8+ years in content strategy, creative direction, or communications leadership
• Proven track record managing creative teams and multi-channel content programs
• 3 + years of full-time people management required
• Experience with Adobe Creative Suite, project management tools, and digital analytics platforms

Preferred

• Bachelor’s degree in Communications, Marketing, Design, or a related field (Master’s preferred)
• Content creation or management experience
• Creating a scalable content strategy
• Experience in education, nonprofit, or mission-driven sectors
• Exceptional data analytics and content optimization skills
• Strong command of storytelling, editorial planning, and content governance
• Experience with Adobe Creative Suite, project management tools, and digital analytics platforms
• Excellent visual and written communication skills
• Ability to manage multiple complex projects with competing deadlines

Benefits

• medical, dental, and vision plans
• disability
• life insurance
• parenting benefits
• flexible spending account options
• generous vacation time
• referral bonuses
• professional development
• a 403(b) plan