Director of Content Marketing at Vumedi | Oakland, CA

Vumedi

Director of Content Marketing

Oakland, CA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and drive a comprehensive B2B content strategy and calendar, aligning with revenue goals and cross-functional programs, while measuring impact and optimizing via analytics to fuel brand, demand, and lifecycle initiatives.

Own content strategy, roadmap, and multi-channel execution across marketing programs to generate pipeline.
Collaborate with Demand Gen, Sales, Product Marketing, and leadership to translate priorities into measurable content outcomes and governance.

Job Description

Responsibilities

Define and own a content marketing strategy aligned with organizational and revenue objectives
Establish a long-term content roadmap supporting brand awareness, demand generation, and customer lifecycle engagement
Identify market opportunities, audience segments, and messaging strategies to drive competitive differentiation
Ensure alignment of content strategy with executive priorities and business growth initiatives
Oversee development and execution of multi-channel, multi-format content strategies across all marketing programs
Ensure consistency of brand voice, messaging, and positioning across all content and communication channels
Lead development of high-impact content, including thought leadership, research, and campaign-driven assets
Ensure content initiatives support full-funnel marketing and pipeline generation efforts
Own and operationalize the content calendar, ensuring alignment with campaign priorities, product launches, and revenue goals
Own content performance strategy and KPI frameworks aligned to revenue, pipeline, and engagement metrics

Requirements

Bachelor's degree in Business, Marketing, Communications, Journalism, or related field, or equivalent work experience
Minimum of 8 years of experience in content marketing within a B2B or a similar environment
Strong expertise in performance marketing, demand generation, and content-driven pipeline growth
Proven experience aligning content strategy with revenue and business objectives
Strong knowledge of digital marketing channels, especially Linkedin and content optimization strategies
Strong experience with AI to improve productivity
Strong analytical capability with the ability to translate data into a strategic direction
Experience leading cross-functional initiatives and influencing senior stakeholders
Demonstrated strengths in strategic thinking, leadership, decision making, and results orientation

Preferred

Fluent in pharma marketing, HCP audiences, life sciences or healthcare media preferred

Benefits

Career changing opportunity to help build a healthcare startup with an exponentially growing viewership
Make a direct impact in the growth of the company
Be a part of a company that is beloved by doctors and improves patient care every day
This is a hybrid role based in our Oakland, CA headquarters. Remote candidates with quarterly travel to Oakland will be considered.

Vumedi

4.3 Glassdoor

Vumedi is the largest video education platform for doctors worldwide, dedicated to advancing medical education through innovative video-based learning. Our mission is to empower healthcare professionals by providing them with access to the latest clinical knowledge and surgical techniques from experts around the globe. We curate a vast library of high-quality educational content, enabling users to enhance their skills, stay informed about industry trends, and improve patient outcomes. We are headquartered in Oakland, CA, and have additional offices in Minneapolis, MN, and Zagreb, Croatia.

Founded in 2008

Oakland, California, USA

282 employees (26 in marketing)

www.vumedi.com

85% recommend to a friend

83% CEO approval