Responsibilities

• Organic Growth and SEO Strategy
• Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution.
• Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities.
• Lead the company’s content approach to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), building workflows that increase Luxury Presence’s citation and mention rates across LLM-driven discovery.
• Use data to evaluate content performance and make strategic calls on where to invest editorial resources.
• Multi-Format Content Production

Requirements

• 7 to 12 years in content marketing, media, editorial, or demand generation environments.
• Proven experience building content engines that drove measurable organic traffic, MQLs, and pipeline. You can point to specific numbers and explain what you did to move them.
• Track record growing social media audiences with platform-native content across YouTube, TikTok, Instagram, LinkedIn, and Facebook. You understand what drives subscriber growth, engagement, and retention on each platform.
• Strong working knowledge of SEO strategy, keyword research, and how search algorithms affect content decisions. Familiarity with AI search discoverability is a significant plus.
• Experience using AI tools to accelerate content production, from ideation and drafting through optimization and repurposing. You have a clear point of view on how AI changes the economics of content operations.
• Experience producing or overseeing video content, ideally YouTube or recurring show formats. You do not need to be a hands-on editor, but you must be able to provide creative and editorial direction.
• Track record of managing multi-format editorial operations: blogs, newsletters, webinars, lead magnets, research reports, and event content.
• Experience building and managing content teams that include a mix of full-time staff, freelancers, and contributors.
• A portfolio or body of work that demonstrates strong editorial judgment, contemporary taste, and results.
• You think about content in terms of pipeline and revenue, not just pageviews and engagement.

Preferred

• Familiarity with AI search discoverability is a significant plus.
• You are AI-forward. You actively use AI tools in your own work and see AI-accelerated content production as a core competitive advantage, not a nice-to-have.