Director of Content Marketing

Austin, TX (On-site)

$170K/yr – $180K/yrDirector/Executive6+ years expFull time

Posted 7 days ago

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Job Summary

Own and lead multi-brand content marketing efforts from strategy to execution, driving data-driven storytelling, demand generation, and cross-functional collaboration to support revenue goals.

Job Description

Responsibilities

  • Portfolio Content Strategy: Develop and execute a cohesive content marketing strategy across all four brands (Chartbeat, Tubular, Lineup, FatTail), aligning editorial calendars with revenue goals and brand pillars.
  • Team Leadership & Production: Lead, mentor, and build a team of content producers to create high-quality assets across formats (benchmark reports, whitepapers, case studies, blogs, videos, and infographics).
  • Data-Driven Storytelling: Harness Chartbeat Inc.’s vast proprietary web, social video, and revenue datasets to author industry-defining research, data stories, and thought leadership reports.
  • Full-Funnel Demand Generation: Architect content programs that fuel the demand engine—creating gated and ungated assets designed to capture leads, accelerate sales cycles, and drive customer retention.
  • SEO/AIO & Multi-Channel Syndication: Oversee SEO/AIO strategy and content optimization to boost organic search rankings and AI search, while maximizing asset distribution through social, email, and media syndication channels.
  • Audience Segmentation: Define buyer personas across editorial, revenue, and executive leadership teams, tailoring messaging to solve specific pain points across distinct media verticals.
  • Performance Analytics & ROI: Track and report on content performance metrics (organic traffic, engagement, MQL generation, pipeline attribution), continuously optimizing based on performance data.
  • Cross-Functional Alignment: Partner with Brand & Comms, Growth Marketing, Product Marketing, and Sales Enablement to ensure consistent messaging and support go-to-market programs and product launches.

Requirements

  • 6+ years of content marketing experience in B2B SaaS, enterprise technology, or digital media industries.
  • 3+ years in a team leadership or management role, coaching and developing team members and guiding writers and content strategists.
  • Proven track record of managing content operations across multiple brands, product lines, or sub-brands.
  • Exceptional ability to transform complex datasets and technical media concepts into engaging, narrative-driven content.
  • Demonstrated success using content marketing as a lead generation tool that directly contributes to sales pipeline growth.
  • Expertise in full-funnel content distribution, organic search strategies, and modern SEO best practices.
  • Proficiency with marketing automation platforms (e.g., HubSpot), CMS tools (Webflow preferred), and SEO analytics software (e.g., SEMrush).
  • Deep understanding of the digital publishing, video analytics, or digital advertising ecosystems.
  • Outstanding editorial vision, writing, and copyediting skills with an uncompromising eye for quality and accuracy.
  • Strong project management capabilities, with a track record of executing multi-channel editorial calendars in high-growth environments.

Benefits

  • Comprehensive Health, Dental, and Vision Insurance
  • Chartbeat provides a Standard Life pension to its UK-based employees
  • Fully Paid Parental Leave - 18 weeks for birthing parents, 12 weeks for non-birthing parents
  • Phone and internet stipend
  • Wellness, learning, and coworking reimbursements
  • Flexible work hours
  • All full-time U.K. employees of Chartbeat are eligible for twenty-five (25) days of vacation.
  • 11 paid holidays and December holiday closure
  • Annual In-Person Event
  • The compensation range for this position is between $170,000 – $180,000.

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