Responsibilities

• Database growth,hygieneand insights
• Manage consumerdatabase,rich data collection,check foraccuracyand mine forinsights
• Innovate oncustomeracquisition strategyandlead generationto grow quality at scale
• Leverage deepconsumer insightsfrom first-party data in CRM,media activation, and cleanroom partnerships/publishers
• Consumer CRM strategy, activation,personalizationand testing
• Tailor CRM approaches to fitspecific brand needs and goals,partnering withmarketing, IT and CDMO
• Run consumercampaign strategy;designbrieffor email / SMScampaigns; measure andoptimizecampaign ROI
• Conduct regular reporting to understand campaign and audience performance
• EvolveCRMcommunication towards automation and triggers where relevant
• Coordinate with the DMI & brand marketers on the consumer strategy and digital and CRM components of omnichannel activations

Requirements

• Must have proven track record in driving CRM strategies, opt-ins, database growth, digital engagement, ecommerce sales, and analytics across channels
• Strong presentation skills and a particular aptitude for synthesizing complex material so that it is clear, meaningful and actionable to a variety of stakeholders
• Excellent teamwork skills
• A facilitator and collaborator; able to work in fast-paced, demanding environment
• Advanced analytical skills and in-depth database segmentation experience
• Ability to work closely with a diverse group of individuals of various functional disciplines
• Big-picture thinker and experience in a dynamic, high-growth environment
• Must possess excellent creative, organizational,verbal and written communication skill
• BA/BS in Marketing, Communications, Business Management. MBA preferred, not required.
• Relevant industry experience with 5+ years’ experience specifically in CRM and loyalty,required.