Responsibilities

• Develop and lead a consumer communications strategy that builds awareness, drives product adoption, and shapes how fans think and talk about Fanatics Sportsbook, Fanatics Markets, Fanatics Casino, and the Fanatics App.
• Tell the story of FBG's innovation, from how we’re changing the way fans bet and predict, to the experiences only Fanatics can offer at the intersection of sports, culture, and commerce.
• Cultivate strong relationships with consumer, sports, tech, lifestyle, and creator press to build credibility and secure meaningful coverage that reinforces FBG's position as the most fan-forward platform in the space.
• Proactively insert FBG's brands into cultural and sports conversations, identifying real-time moments and translating them into earned media and creator-led visibility before the window closes.
• Use data storytelling, trend reports, partnerships, and cultural insights to create campaigns and moments that spark conversation with key audiences.
• Partner closely with Marketing, Product, Legal, and Compliance to align storytelling with business priorities across all four products.
• Build and maintain distinct but cohesive narratives for each product, ensuring each has its own voice while reinforcing the strength of the broader Fanatics ecosystem.
• Define KPIs and reporting frameworks to measure what's working across media, influencer, and campaign efforts.
• Build foundational communications infrastructure: messaging frameworks, media strategy, creator playbooks, with a startup mindset inside a scaled company.