Director, Consumer & Brand Insights

Westminster, CO (Hybrid)

$165K/yr – $175K/yrDirector/Executive10+ years expFull time

Posted 18 hrs ago

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Job Summary

Own and drive the enterprise consumer and brand insights agenda, shaping strategy, growth, and innovation across Crocs and HEYDUDE, while leading executive communication, research excellence, and organizational capability.

Partner with Executive Leadership to inform portfolio strategy and investments.
Lead the enterprise insights ecosystem and ensure actionable, cross-functional adoption of consumer insights.

Job Description

Responsibilities

Shape Enterprise Strategy
Set the vision and roadmap for consumer and brand insights across Crocs and HEYDUDE, ensuring insights directly inform business strategy, growth priorities, product innovation, and long-range planning.
Lead Consumer-Centric Decision Making
Champion the consumer perspective across the organization, influencing senior leaders to make more informed decisions grounded in deep consumer understanding and market dynamics.
Define the Insights Agenda
Lead the enterprise insights ecosystem, including brand tracking, segmentation, consumer behaviors, attitudes, purchase drivers, competitive intelligence, and emerging consumer trends.
Drive Business Impact
Translate complex consumer and market signals into strategic recommendations that influence enterprise priorities and create measurable business outcomes.
Partner with Executive Leadership
Serve as a trusted advisor to executive and senior leadership teams, providing forward-looking insights that inform investment decisions, portfolio strategy, innovation pipelines, brand positioning, and commercial planning.

Requirements

10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
Demonstrated success influencing senior executives and shaping enterprise-level business decisions
Experience developing and leading insights strategies that drive measurable business impact
Experience leading agencies, external research partners, and cross-functional teams
Strong strategic thinker with the ability to connect consumer insights to enterprise growth opportunities
Proven ability to influence senior leaders and drive alignment across complex stakeholder groups
Ability to balance long-term strategic thinking with practical business application
Strong executive communication and storytelling skills
Demonstrated ability to operate effectively in ambiguity and lead through change

Benefits

This position is eligible to participate in a company incentive program.
This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

Crocs, Inc.

At Crocs, Inc., we believe life’s too short for uncomfortable shoes. As the global force behind two iconic brands — Crocs and HEYDUDE — we’re redefining casual footwear for people everywhere. Whether it’s the unmistakable Classic Clog or the laid-back ease of a HEYDUDE slip-on, our products are designed to move with you, wherever life takes you.We’re more than just shoes. We’re about comfort without compromise, style with personality, and making a positive impact while we’re at it. Our brands are for all seasons, all ages, and all walks of life — and our commitment to personalization and self-expression keeps us connected to our consumer, one pair at a time.

Founded in 2002

Broomfield, Colorado, USA

7.1K employees (607 in marketing)

www.crocs.com