Director, Companion Animal Global Marketing – Long-Acting Injectable

Rahway, NJ (Hybrid)

$191K/yr – $300K/yrDirector/Executive10+ years expFull time

Posted 5 days ago

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Job Summary

Own and lead brand and product strategies for Long Acting Injectable Parasiticides, directing customer and marketing strategies across regions, and driving growth plans aligned with global objectives; coordinate messaging with Scientific Medical Affairs and manage campaigns, budgets, and metrics to support launches and market leadership.

  • Own category growth plans and market positioning
  • Lead cross-regional marketing execution and collaboration
  • Develop customer-centric messaging and content strategies

Job Description

Responsibilities

  • Accountable to lead brand and product strategies, understand competitive dynamics above product level, identify growth opportunities, define competitive advantages, and set a work standard of excellence.
  • Direct, oversee and develop customer and marketing/commercial strategies for the Long Acting Injectable Parasiticides categories, ensuring alignment with and integration of regional and key local market needs and growth opportunities.
  • Develop and gain company agreement for plans to drive category growth, the company’s Long Acting Injectable Parasiticide strategy, and synergies between all products within the franchise.
  • Craft key content messaging and positioning in conjunction with Scientific Medical Affairs; conduct competitive and market analysis to determine and highlight key differentiators.
  • Build and further develop growth for our Company's Animal Health in market leadership for companion animal.
  • Direct planning, creation, and launch creative campaigns that resonate targeted audiences.
  • Establish goals marketing deliverables and metrics; work with marketing directors to establish team and individual goals and metrics.
  • Be an effective leader and ensure all marketing campaigns are timely, successful, metrics-driven, and goal-oriented to support regional/marketing implementation.
  • Communicate, collaborate, and align actions with key stakeholders within the organization on core marketing launch strategies and address local launch and post-launch needs.
  • Prepare annual 5-year plan forecasts, annual marketing plan and oversee budget allocation for Global Marketing promotional expenses.

Requirements

  • Bachelor’s Degree in Marketing, Product Management, Life sciences, Veterinary Medicine, Animal Science, Medical Marketing, Business or related areas of study with a minimum of 10 years of broad work experience in marketing, product management, leadership, and related sales support activities.
  • Master's degree, MBA, Advanced degree is preferred.
  • Experience leading teams from various countries and business backgrounds.
  • Skilled in navigating and influencing within an international matrix organization, driving rapid growth, and elevating market position, aligned with global and regional objectives.
  • Demonstrated marketing experience of global product launches with measured results with set of clear metrics.
  • Experience managing multimillion-dollar budgets across multiple initiatives.
  • Marketing acumen and experience within new product planning and brand positioning.
  • Strong ability to plan and manage marketing planning workflow.
  • Familiarity of the Animal Health or related industry, marketing, and commercial Operations. Parasiticide category experience is preferred.
  • Experience in creating, defining, and leveraging segmentation, positioning, and messaging strategies based on market research, competitive analysis, and an unwavering focus on the customer.

Preferred

  • Master’s degree, MBA, Advanced degree is preferred.

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.
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At MSD, known as Merck & Co., Inc., Rahway, NJ, USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.msd.com and connect with us on Facebook, Instagram, Twitter, and YouTube.

Rahway, New Jersey, USA
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