Director, Communications Planning

McLean, VA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own and orchestrate multi-channel campaign and comms planning across Hilton's ecosystem, turning consumer insights into integrated journeys and a unified go-to-market calendar.

  • Own cross-functional communication planning and training to align creative, media, and CRM across campaigns.
  • Translate strategy into messaging frameworks and go-to-market assets for multi-channel activation.
  • Collaborate with Global Media, Creative, Brand Strategy, Loyalty, CRM, and PR to extend ideas beyond the media plan.

Job Description

Responsibilities

  • Own and improve the strategic implementation of campaigns, initiatives, and always-on programs across the ecosystem through communication planning across the year
  • Develop deep consumer understanding to shape upstream how, where, and when our ideas can be applied to the greatest effect
  • Understand the possibilities inherent in different channels, media, and platforms – and having the skill to exploit these
  • Develop customer journeys and ecosystem mapping across all key campaigns and initiatives
  • Work closely with key stakeholders of other disciplines, and training and upskilling the team in comms planning
  • Collaborate with Hilton's creative team and agency partners to show how they can amplify their ideas in different channels and platforms – so that they make the ideas live longer in the mind than the media plan
  • Foster strong relationships across creative and media teams, acting as another crucial bridge
  • Work closely with Global Media, Creative, Brand Strategy, Loyalty, CRM, and PR teams
  • Translate strategy into communication frameworks
  • Partner cross-functionally within a highly matrixed organization

Requirements

  • Ten (10) years of professional experience
  • Eight (8) years of campaign communications planning
  • Five (5) years of experience in cross-channel marketing, content marketing, or related roles
  • Three (3) years of experience managing teams and partnering cross-functionally
  • Experience leveraging and understanding of modern, customer-centric marketing, including media, creative, content, and campaign strategy

Preferred

  • Experience in an agency environment leading communications planning for large, globally relevant brands
  • Experience in hospitality, travel, consumer services, or related industries within large, global consumer brands
  • Deep understanding of customer journeys and different channels, media, and platforms
  • Proven experience to develop talent and build teams

Benefits

  • Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources – Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) – Recharge, relax, and take time for what matters most
  • Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future – Our retirement plans make it easier to save for what’s next
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt β€’ $1B
  • Jul 2025
    Post IPO Debt β€’ $1B
  • Sep 2024
    Post IPO Debt β€’ $1B

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