Director of Communications at North Carolina Retail Merchants Association | Raleigh, NC

North Carolina Retail Merchants Association

Director of Communications

Raleigh, NC (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Drive NCRMA's communications, marketing, and media relations to showcase member value and expand visibility.

Own and lead communications strategy and editorial calendar for key publications
Lead media relations and brand stewardship across all channels
Collaborate with leadership to translate complex issues into clear, engaging content

Job Description

Responsibilities

Own how the Association communicates its value to current members by clearly and consistently showcasing the work done on their behalf.
Serve as a strategic communications partner across all member-facing communications - including legislative updates, newsletters, publications, and operational resources - providing editorial guidance to ensure clarity, accuracy, and consistency in voice, messaging, and brand
Coordinate and maintain the editorial calendar for key publications, including The Retailer and ExpressLine , in collaboration with internal teams
Partner with government relations and member services teams to translate complex advocacy, regulatory, and industry issues into clear, engaging content
Ensure communications reflect and represent the diversity of the Association’s membership - from independent retailers to large national brands - while highlighting their shared impact
Support grassroots advocacy efforts through strategic messaging and member engagement campaigns
Lead marketing efforts to attract and retain members, with an emphasis on storytelling, referrals, and demonstrating member value.
Develop and execute marketing strategies in partnership with membership and leadership to support recruitment, retention, and strategic growth
Create compelling marketing materials (digital and print), including brochures, videos, and campaigns
Elevate member stories and testimonials as a core driver of recruitment and engagement

Preferred

Identify and cultivate relationships with industry leaders, partners, and institutions to expand the Association’s reach and visibility
Shape the Association’s public presence and reputation through strategic media engagement and strong brand stewardship.
Serve as the primary media relations lead, developing press materials, coordinating interviews, and building relationships with reporters and media outlets
Oversee third-party PR efforts and targeted media placements
Lead public-facing campaigns (e.g., ShopNC) to promote the retail industry’s impact on communities, careers, and innovation
Own the Association’s brand identity, ensuring consistency in messaging, visuals, and tone across all platforms
Lead strategy for digital presence, including websites, social media, and emerging channels
Collaborate with the President, staff, and Board to define and execute communications and marketing strategy, while leading brand and communications efforts across the Association
Manage and mentor the Multimedia Design Specialist, overseeing all design-related projects
Continuously evaluate and refine communications strategies to increase engagement, visibility, and impact

North Carolina Retail Merchants Association

Retail is Our Middle Name! http://www.ncrma.org/ MissionThe North Carolina Retail Merchants Association (NCRMA) is the leading advocate and business resource dedicated to promoting a positive legislative and regulatory environment for the retail industry - enhancing members’ opportunities for success. DescriptionThe Association’s membership includes more than 25,000 stores from across the state which represents 75 percent of North Carolina’s retail sales volume. About 60 percent of NCRMA members are independent stores. NCRMA serves both large and small retailers from multi-state chains to local “Mom and Pops,” and all types of merchants including antique, apparel, art, automotive, book, carpet, department, drug, electronics, floral, furniture, grocery, hardware, jewelry, paint and variety stores.ProductsIn addition to its mission of fostering a pro-business climate for the retail industry in North Carolina, the association publishes a monthly newsletter and a weekly e-letter during legislative session. NCRMA members have access to: • Cost-effective workers’ compensation and health insurance programs; • Lower credit card and check processing fees; • Shipping discounts through UPS; • Competitive rates for phone service, banking, credit cards.Follow us on Twitter/X! @NCRMALike us on Facebook! http://www.facebook.com/NCRetail

Founded in 1902

Raleigh, North Carolina, USA

12 employees (2 in marketing)

www.ncrma.org