Responsibilities

• Lead the development of a unified communications strategy in alignment with organizational goals, working closely with executive leadership, outreach, events, and membership teams
• Serve as the primary communications advisor across the organization, offering guidance on messaging, media engagement, and brand representation
• Collaborate with senior staff to shape public relations and brand reputation strategy, ensuring a cohesive narrative across all programs and initiatives
• Represent the NFAA’s communication interests in national collaborations and strategic partnerships
• Oversee the planning and execution of content across all platforms, including websites, email campaigns, newsletters, social media, and press releases
• Work with internal departments and contractors to develop creative, engaging content for key audiences including members, partners, event participants, sponsors, and media
• Lead promotional efforts for major NFAA and Foundation events, including The Vegas Shoot, Indoor Nationals, and national outreach initiatives
• Develop and promote multi-channel campaigns that support outreach programs, membership initiatives, fundraising efforts, and brand engagement
• Maintain and evolve the digital presence and brand awareness of the NFAA and NFAA Foundation across all web platforms, resource hubs, and social media channels
• Use data and analytics tools to monitor engagement and adjust digital strategies for impact and efficiency
• Work with marketing, outreach, and education teams to align digital content with audience needs and program goals
• Build and manage relationships with media outlets, influencers, and industry publications to enhance visibility
• Oversee all press communications, including press release development, interview scheduling, and media events
• Position NFAA as a national leader in archery and outdoor sports through proactive storytelling, industry presence, and media outreach
• Hire and supervise a team of freelance or contract contributors, including photographers, videographers, writers, designers, and content creators
• Provide high-level direction and oversight to ensure all work aligns with brand standards and strategic goals
• Set clear deliverables, timelines, and expectations; monitor performance and provide regular feedback
• Collaborate with senior staff to identify content needs, campaign objectives, and event priorities that guide production
• Assist with regular and effective communication with NFAA members, state organizations, sponsors, vendors, and volunteers
• Provide communications support and resources to affiliated clubs and state-level outreach teams
• Ensure the consistent and accurate dissemination of rules, updates, event information, and program opportunities, in partnership with communications and membership staff
• Collaborate with internal departments to ensure aligned messaging across all public-facing platforms and materials
• Develop and maintain a communications dashboard to evaluate engagement metrics, campaign effectiveness, and brand visibility
• Monitor feedback across member communications, social media, and support channels to identify trends, concerns, and opportunities
• Adjust communication strategies and priorities based on data insights and stakeholder input

Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field; Master’s degree preferred
• Minimum of 5 years of experience in a senior communications or director-level role, leading organization-wide communications strategy
• Demonstrated success in managing multi-platform content development and media relations
• Excellent written, verbal, and visual communication skills
• Strong leadership, organizational, and project management abilities
• Proficiency with communication tools including email platforms, website CMS, social media schedulers, and analytics software
• Experience working across departments and with external partners in a collaborative environment
• Knowledge of or interest in archery, outdoor recreation, or youth sports development preferred
• Willingness to travel to major events, meetings, and conferences as needed
• Hybrid schedule capability; Some travel required

Preferred

• Master’s degree preferred
• Knowledge of or interest in archery, outdoor recreation, or youth sports development preferred